Optus Essays

everything and believe in it. Even everyone can read our vision, mission and values on our Optus website. Our vision is to

Introduction: Optus is one of the largest telecommunication industries in Australia after Telstra. They are providing the best service in reasonable price. People prefer to buy their product. In metro city has 80% share in the market. To provide service, Optus owns and operates its own network infrastructure, as well as using the service of other network service providers, most notably Telstra wholesale. It provides services both directly to end users and also acts as a wholesaler to other service

Accessibility Evaluation Report 1. Summary This report shows the conformance of the Optus web site with W3C's Web Content Accessibility Guidelines (WCAG) 2.0. According to W3C’s Conformance Evaluation, the Optus web site meets WCAG 2.0, Conformance Level A and Level AA. The evaluation details will show in the following sections and resources are provided in Section 7. This report is written to help understand whether the web site is accessible or not and how to fix the accessibility issues, and

2. Two-part tariff: Optus Home Phone plans. Two-part Tariff pricing technique is a form of price discrimination used by a firm or industry that charges its consumers both an entry and usage fee. Optus charges its consumers a lump fee of $22 for home phone plans each month, for each unit price is 30 cents per local call or 28 cents per minute of standard national calls plus a connection fee of 52 cents (Optus 2017). Optus has market power as these phone plans are lock-in contracts for twenty-four

1. INDUSTRY ANALYSIS The telecommunications industry within the sector of information and communication technology is made up of all Telecommunications/Telephone companies and internet service providers and plays crucial role in the evolution of mobile communications and the information society. Telecommunications is connected together by complex network, telephones and internet- linked PCs. Due to advanced telecommunication, global systems today touch every society by facilitating sharing of information

process and understanding which decision-making state is in use and what type of value the customer is seeking. Angela demonstrated perception of value by detailing her own experience as a sales representative for Optus. She explained that customer's geographical location dictated Optus’ offered products and specials; as it is a signifier of their value perception. This was helpful for my understanding of how perception of value varies, by putting the theory into a real marketing context.

1) Six thinking hats process: The six thinking hats (parallel thinking) game was divided by de Bono (1995) to help people think more effectively. He equates thinking to being like putting on a hat. The game encourages the participants to view the problem or opportunity from different perspectives and allows the use of unrelated stimuli to be utilized in a structured manner. A hat is associated with a role someone plays. It allows students to focus on one aspect of a situation at a time and gain

mobile network, covering up to 99% of the population. Furthermore, in a 2023 report by open signal, Telstra took the awards for quickest download speed, 5G upload speed, 5G coverage and numerous awards in consistency, beating the likes of competitors Optus and Vodafone. In addition, Telstra being the first Telco to release 5G, highlights how the firm is a pioneer in its market, and continues to create value for customers. However, to increase profit and reinvest in customers, Telstra will have to make

The social media revolution has not only changed the way individuals communicate with each other, but also the way businesses communicate with their stakeholders; consumers, potential employees and current employees. This social media revolution has brought forth some of the biggest global networks with; “96% of Gen Y having (have) joined a social network” (Qualman, 2013). It is therefore evident that businesses need to capitalise on the use of social media networking, as an essential tool of communication

third-place ranking. Virgin Velocity came in at number four, followed by Myer One at number five, Priceline Sister club at number six, CommBank Awards at number seven, Boost Vibe Club at number eight, Pet barn Friends for Life at number nine, and Optus Perks at number

Telstra had a revenue of more than 25 billion dollars meanwhile acquired a profit of 3.9 billion dollars (Telstra 2013, p. 4-5, 10). As the main player in Australia’s telecommunication industry, Telstra is now competing with other two competitors: Optus and Vodafone. Although mainly focusing on Australia market, Telstra also has footprints in other countries (mostly in Asian region), to seek opportunity and maximize its industry strength into profit. Telstra’s business context and performance

Since the birth of civilization, sport or competition in some facet has always been present in society. From ancient cultures to modern times, people have been transfixed by the idea of two people or teams battling over supremacy. In recent times almost every group in the world holds a particular sport in high regard or importance and this is widely due to how the sport fits and represents their cultural values and lifestyles. In America you have American Football and the NFL, Brazil has European