Orbitz Essays

  • Controversial LGBT Advertising

    576 Words  | 3 Pages

    result, all four of the companies, out of seven, received an excellent 100 points in the HRC Buyer’s Guide. These companies were based on the equality of their LGBT employees and supporting rights. The companies that were included are MillerCoors, Orbitz, American Airlines, and Hyatt Hotels. MillerCoors print ads predominantly appear in regional LGBT publications and sponsor gay pride events across the United States. In the 70’s, before their merger with The Miller Brewing Company, the LGBT community

  • Taking A Look At Delta Airlines

    576 Words  | 3 Pages

    can print their boarding pass at home with the use of the Internet. Also, Delta has installed kiosks that allow a customer to check into their flight by themselves. A customer can make their reservations over the Internet using websites such as Orbitz, or Traveocity. The customer can even pick the seat in which they want to sit in. All this technology is to streamline the process of checking in for the flight and reduces the customer’s frustration. Unfortunately, there is nothing that Delta

  • Taking A Look At Southwest Airlines

    541 Words  | 3 Pages

    Southwest Airlines successfully utilizes a bold, but innovative, e-commerce model to obtain an aspect of sustainable competitive advantage through technology. Their entire e-commerce operation functions under two main website domains: www.southwest.com — their main site where common customers purchase tickets — and www.swabiz.com — a specialized website catered towards large corporate customers. Since their acquisition of AirTran, the domain www.airtran.com also redirects customers to the main Southwest

  • Flight 001 Essay

    627 Words  | 3 Pages

    Flight 001 1. Marketing corporate gift products to companies such as Orbitz and MTV could affect sales by bringing more publicity to the store. When customers see these products given to famous people and companies, they may be more tempted to visit Flight 001. The more people visit the store, the more sales Flight 001 is going to make. 2. Some potential issues that could arise while trying to balance wholesale and retail businesses is that Flight 001 could become way more focused on pushing

  • Phoenixcar's Social Media Analysis

    621 Words  | 3 Pages

    social media, movie endorsements and newspapers can translate into profits for sponsors. As stated by Farrell & Hartline (2014), “One area where IndyCar has made important gains is sponsorship. New marketing agreements have been signed with Coca-Cola, Orbitz, and The National Guard. A partnership with Mattel brought Hot Wheels-branded IndyCars to retail stores and IndyCar Series events, promoting drivers and the Series schedule by including it on product packaging. In 2010, the IndyCar Series landed a

  • Why Online Tracking Should Be Stopped

    752 Words  | 4 Pages

    In 2012 a large online travel agency called Orbitz gave Mac users more expensive hotels than PC users(Hill). Later on Staples only gave price discounts to people who used their mobile device within 20 miles of a competing store(Hill). This is horrible because they give some people and advantage

  • College Cost Annie Lowrey Summary

    907 Words  | 4 Pages

    Annie Lowrey’s article,” Why Can’t the Government make it Easier to Compare College Costs?” published in Slate magazine is a genuine urge to the Government to take action by simplifying the college application process. This is a very cautiously written article to discuss the need of a College Scorecard for students. Why do I say “Cautious”? Ms. Lowrey’s has a warped attitude towards the colleges and universities. This is evidenced strongly allover the article. I strongly believe that Ms. Lowrey has

  • Why Can T The Government Make It Easier To Compare College Cost By Annie Lowrey

    1686 Words  | 7 Pages

    Annie Lowrey’s article,” Why Can’t the Government make it Easier to Compare College Costs?” published in Slate magazine is a genuine urge to the Government to take action by simplifying the college application process. This is a very cautiously written article to discuss the need of a College Scorecard for students. Why do I say “Cautious”? Ms. Lowrey’s has a warped attitude towards the colleges and universities shown strongly all over the article. “Choosing a college is not easy; the administration