MGMT630: Turning Concept into Business Case (Final Exam) Rama Raditya Sendjaja - G1515254R Problem Statement In response to the slowing growth of Cucina Fresca’s sales and in an attempt to retain our leading position and extend our product line, we have invested in the development of a new whole grain pizza. Prior to decide whether to launch the frozen pizza offering, we must take into account that the new product’s wholesales volume estimations must exceed $12 million to meet our required returns
ANSOFF MATRIX, there are two elements that come into play, which are the product and market that intervene in four different contexts: market penetration, product development, market development and diversification. Those are the alternatives to this marketing plan that help to understand well what the goal of the company is. Flirty talking about market penetration, this strategy is often used for a product that already exists in the existing market. This is a strategy that aims to increase the sales
About Reliance Industries Reliance Industries Limited, a company founded by Dhirubhai Ambani in the year 1957, commonly known as RIL is the most profitable and second largest publicly traded company in India by market capitalization with annual revenue of $ 74.5 billion. It has its head quarter in Mumbai, Maharashtra and owns business across India including sectors like retail, telecommunication, energy, petrochemicals and textile. The company has ranked 114th on the Fortune Global 500 list of world’s
marketing planning method that helps a business determine its product and market growth strategy. The four different strategies are market penetration, product development, market development and diversification. Relationship marketing is a long term strategy that organisations use in order to build relationships with individual customers. Market penetration Tesco PLC sells branded cans of beans. Tesco beans are only sold in Tesco. This organisation pays money to people that make their beans so
Scenario One Corporate social responsibility (CSR) is a new concept that has been integrated into the operations models of many organizations. It is an ethical mandate that requires a corporation to establish initiatives that reflect on specific social and environmental wellbeing. All efforts are supposed to go beyond any provided regulation. Wholesome Hamburger Company’s ethical challenge is related to its failure to observe tenets of corporate social responsibility, especially that of sustaining
ANSOFF MATRIX- (Opportunity alternatives) PRODUCT & SERVICES MARKET CURRENT NEW CURRENT MARKET PENETRATION • Currently Meso uses Facebook, Linked-in, Twitter for social media. • Insufficient marketing campaigns to fine tune the current promotional mix and to increase sales volumes. • Insufficient advertising and utilization of sponsorship • No software based solutions to compliment the hardware supplied. No brand ambassadors to allow consumers to interact with the brand and
with a Penetration Tester/Ethical Hacker, Joseph Wang By Szu-Hung Hsiao Introduction As a Mathematics major student at San Jose State University, understanding the connection between math and the field that I interested in is vital. It will not only help for my current understanding but also help for my future job. Since I am more interested in Ethical Hacking and Cyber Security, knowing what they will help me learn more. That is the reason why I interview with Joseph Wang, a Penetration Tester/
The Ansoff matrix above tell that the expansion of united plywood is planning to do market development and market penetration. Till now they have neither plans for product development nor for diversification. Market penetration By marketing their products further they can increase the awareness of their in peoples mind and having innovative advertisement of new products will also help them to strengthen their brand image. Furthermore advertising through digital media might be expensive but the
The pitfalls associated with penetration testing without a signed agreement, aka a Service Level Agreement; can vary from legal ramifications to practical issues. Before beginning a pen test, the parties should enter into a contract indicating what the pentester will do and will not do and the range of IP addresses, subnets, computers, networks or devices that will be the focus of the pentest. If the test includes a software review or decompiling, make sure that the copyright to the software does
The role of a teacher is very important and effective in a society and there is great impact of teacher’s capabilities on the personality and character of a child. Different types of teachers leave different values and traces on the personality of a student therefore it is necessary to identify the role of teacher on the performance of a student (Mitchell, Bradshaw & Leaf, 2010). Veteran teachers are those individual who have been a teacher in the armed forces of any state. The nature of veteran
total score is .93 and the five subdomain is .88 for microskills, .87 for processing, .80 for dealing with difficult client behavior, .78 for cultural competency and .62 for awareness of value (Larson, et al., 1992). The participants were asked to rate on 6 points Likert scale on how they feel they will behave as a counselor in a counseling situation for each item. The scale ranged from 1 (strongly disagree) to 6 (strongly agree). The scale is used to measure one’s appraisal of one’s ability for
Q3 - OE_Strengths What do you see as Delta’s particular strengths? "Their focus on returns on invested capital. Their management team. The variable expense structure that they 've created over the last seven years. Its relatively smaller penetration of unionized labor. Its leading presence at some of the strongest airport hubs in the country, namely Atlanta, JFK and LaGuardia. Its partnerships with international carriers as a way to decrease the capital intensity of running international, directly
that produces a surface tension within each drop and on the external surface. Surface tension are forces that pulls the surface molecule of liquid toward its interior, and decreases, as the force pulls the surface, causing the liquid to resist penetration. Gravity begins accelerating the drop downward, and the trajectory will take the drop to the floor or ground or whatever other object intervenes in its flight. When drops hit a surface, the resulting stains will have various shapes and sizes, depending
Environment means surrounding. Business establishes grows or operates and dies in an environment. It exchanges resources in the environment. It collects inputs i.e. man money, materials, machines etc. and provides output i.e. goods and services in the environment. There are events or situations that occur and affect the way a business operates, either in a positive or a negative way and are called as an 'environmental factors.' There are two types of environmental factors: internal environmental
Chemistry Extended Essay “How does pH affect the concentration of trihalomethanes formed in a sample of reservoir water when it is disinfected with chlorine or chloramine and to what extent do both chloramine and free chlorine decompose when exposed to ultraviolet light?” Abstract This investigation aims to find out how pH affects the concentration of trihalomethanes formed in a sample of reservoir water when it is disinfected with chlorine or chloramine and the extent to which both
hydrolysis of an artificial substrate, o-Nitrophenylgalactoside (ONPG) used in place of lactose. Upon hydrolysis by B-galactosidase, a yellow colored compound o-Nitrophenol (ONP) is formed. By using a spectrophotometer to measure absorbance at 420 nm, the rate of enzyme activity after all reactions have come to a stop can be
reaction would affect the rate of the reaction. The enzyme used was horseradish peroxidase which helps catalyze hydrogen peroxide. Using different pH levels, the absorbance rate of the reaction was measured to see at which condition the enzyme worked best. The rates of absorption were calculated using a spectrophotometer in 20 second intervals up to 120 seconds. It was hypothesized that the optimal pH for the enzyme was pH 7 while the 1.0 ml peroxidase would have the best reaction rate. At the end of the
or more different substances, the products. Chemical reactions can be used to do many daily tasks such as cooking and bodily functions. The reaction rate is the speed at which reactants are converted into products. In the lab done, the purpose was to look at the various ways a reaction rate can be changed. Multiple factors could create different rates at which the reactant will become products. Some are temperature change, surface area, concentration, and using a catalyst. An example given was acidic
10.83% Did you use arithmetic or geometric averages to measure rates of return? We used arithmetic average to determine the annual rate of return. As rate of return calculated using arithmetic average gives higher return compared to geometric average, investors are more likely to estimate their future return based on arithmetic average measure. Hence we use arithmetic average to measure the rate of return to match the expected rate of return required by investors. What type of investments would
multinational company involves a variety of currencies.Multinational companies with a lot of foreign currency transactions often face the risk of exchange rate fluctuations. In order to manage exchange rate risk, hedging has become a strategy for many companies even the use of hedging will produce a certain cost. The report will discuss why foreign exchange rate risks need to be managed. It will also refer to the problems that may be faced by multinational corporations in various fields and the role and implementation