Perodua Essays

UWM Toyota Motor is able to capture a wider market including entry level (Perodua), mid-market (Toyota) and high-end market (Lexus). Toyota has design a variety models according to the customer’s needs. Market segmentation is dividing a market into smaller defined groups with different needs, characteristics or behaviours (Kotler & Keller, 2012) who might require separate products or marketing mixes. Toyota’s models can be segmented into 4 different categories: Passenger vehicles, Multi-purpose vehicles

industries which is smartphone operating system industry and automobile industry. In this case, smartphone operating system industry such as Andriod OS (Google Inc.) and Iphone Os / iOS (Apple). While for automobile industry, examples include Honda and Perodua. It can only be operated by bigger companies and every companies have different goals to achieve. These examples can be classified as oligopolies because it has limited amount of firms in the industry. Besides, it is most power held by few bigger