Abstract The purpose of this capstone project is to illustrate ‘Chanel Brand Equity of Virtual Brand Community in Thailand’. The objectives were to demonstrate: (1) Chanel brand associations that create brand image and engagement of virtual brand community in Thailand (2) Factors that result in Chanel brand equity amongst Chanel virtual community members and non-members in Thailand. (3) Different levels of brand equity that occurs between members and non-members of Chanel virtual community in Thailand
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industry. Currently smartwatches are being described as a “niche.” As smart as these watches may be, they cannot compete with timepieces for many reasons. This paper will also discuss how smartwatches in my opinion are not better than timepieces such as Rolex. Timepieces are a form of art, not another product that is meant to be taken over by technology. First, I will start by talking about the history of watches. Watches have been around for over 600 years of our lives. Watches and clocks can be regarded