Tata Motors Essays

  • Tata Motors Strategy

    1008 Words  | 5 Pages

    Introduction Established under the parent organization, Tata Group, in 1945, Tata Motors Limited has turned into India's biggest car organization. It was the main Indian vehicle organization to be listed on the New York Stock Exchange. Tata Motors started producing business vehicles in 1954 with a 15-year coordinated effort concurrence with Daimler Benz of Germany. This partnership has drove Tata Motors to end up distinctly India's biggest car organization as well as India's largest commercial vehicle

  • Analysis Of Tata Motors

    988 Words  | 4 Pages

    Tata Motors Limited Tata motors is an Indian multinational automobile manufacturing company headquartered in Mumbai, India, and a member of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. Tata Motors' principal subsidiaries purchased the English premium car maker Jaguar Land Rover and the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors entered the passenger vehicle market in 1991 with the launch

  • Tata Motors Swot Analysis

    2080 Words  | 9 Pages

    Introduction Tata Motors Limited is an Indian multinational automotive manufacturing company based in Mumbai, India and a subsidiary of the bigger Tata Group. Its products list includes varied assets like passenger cars, vans, buses, trucks, construction equipment and military vehicles. It is the world 's 17th largest motor vehicle manufacturer, 4th largest truck manufacturer and 2nd largest bus manufacturer by volume. Founded in 1945 as a manufacturer of locomotives, it manufactured its first

  • Swot Analysis Of Tata Motors

    1257 Words  | 6 Pages

    Introduction Tata Motors Ltd is an Indian multinational company which has operations spread across geography. It is an automotive manufacturing company which has its headquarters in the financial hub of India i.e. Mumbai. Tata Motors is one of the most important subsidiaries of Tata Group. Tata Motors deals and manufactures across the automobile segment ranging from passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is one of the most respected and trusted

  • Tata Motors Case Study

    1232 Words  | 5 Pages

    Brief According to the article, Tata Motors, Ltd., was India’s leading automobile company by revenue and was the number one commercial vehicle manufacturer and the number three passenger vehicle manufacturer in India in 2012. It was also the world’s fourth-largest medium and large-sized bus manufacturer, and the fourth-largest truck manufacturer in the world. However, Tata Motors was a very successful company but there are also many international markets in India. Moreover, Indian government has

  • Swot Analysis Of Tata Motors

    944 Words  | 4 Pages

    Tata Motors Case Analysis Background Tata Motors Limited ( Tata Motors ),has emerged as the world cheapest car of the India. Ratan Tata, chairman of Tata Motors Limited ( Tata Motors ), saw the purchasing power of people is dynamically developing as economic of India continue to develop and global automotive industry. Tata can take advantage of its low cost pricing by entering to Western car market. Tata motors bid and negotiations to acquire Jaguar Land Rover (JLR) from Ford Motor Company (Ford)

  • Tata Motors Case Study

    1250 Words  | 5 Pages

    INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses

  • Swot Analysis Of Tata Motors

    1392 Words  | 6 Pages

    INTRODUCTION TATA Motors Ltd, an Indian multinational automotive manufacturing enterprise went through a phenomenal evolution in 2001. Consisting of more than 60,000 personnel, TATA Motors have consumer bases and operations in main geographical hubs, Asia, Europe, Africa and Latin America. Their competitors include Ford Motors, Volkswagen Group etc. They manufacture automobiles (Tata Nano, Range Rover), commercial vehicles (Tata Ace, Tata Prima), construction equipment etc and provide services like

  • Swot Analysis Of Tata Motors

    964 Words  | 4 Pages

    TATA MOTORS Tata Motors Limited had a consolidated revenues of rupees 2,32,834 crores making it the largest automobile company in the Indian market. Tata Motors is among the top 3 manufacturers in the passenger vehicle segment while in the commercial vehicle segment, Tata motors have been able to sustain their number one position for a long time. It has won a lot of awards for its products in the commercial vehicle segment and is also accredited for the production of top vehicles in the passenger

  • Tata Motors Swot Analysis

    3261 Words  | 14 Pages

    analysis of Tata Motors Limited. The company has the largest market share in the Indian automotive industry. It is the leader in the commercial automotive sector, and ranked top three in the segment of passenger vehicles. The company’s winning products include midsize, utility and compact vehicles. Tata Motors Limited prides itself in being the fourth largest producer of trucks, and it claims position three in the production of buses. The company provides jobs to over 60,000 people (Tata Motors, 2014)

  • Case Study: The Journey Of Tata Motors

    1002 Words  | 5 Pages

    Prologue: TATA Motors, subsidiary of the TATA group, is considered as the only automobile company of India, which is growing drastically and which has acquired the foreign automobile industry. Especially during the time of Mr. Ratan Tata, company grew the most. Also TATA motors developed new engines and technologies across the couple of research centers located in India. We will see how the company grew day by day, starting from history. Timeline: The Journey of TATA: • Tata engineering and locomotive

  • Tata Motors Summary

    786 Words  | 4 Pages

    Potential Entrants Threats of entrants can be reduced by high fixed costs Tata Motors dominance over the market of commercial vehicles will be challenged by other market forces such as Mercedes-Benz, Volvo, and Navistar etc. also the world's largest truck maker Daimler heavy duty trucks of Bharat Benz brand is biggest challenge to Tata Motors. In commercial segment a fuel efficient vehicle is being developed Tata Motors to meet the competition head-on, this kind of an approach is to eliminate any

  • Swot Analysis Of Tata Motors

    820 Words  | 4 Pages

    1. Describe the economic characteristics of the global motor vehicle industry and what are the key success factors. Some of the economic characteristics happened between the liberalism and the globalizations periods. In 2008 when the US auto industry fell, the reverse was happening to the auto industry in India. This helped Tata Motors. The fuel was another issue. Unleaded gas increased to the point that diesel was cheaper and that is where people moved to. Currently with the fuel and diesel

  • Tata Motor Advertisement Analysis

    777 Words  | 4 Pages

    from two or more passengers riding the same motorcycle. In the above TATA motors advertisement “change the burden “, the company introduces a new car which is the solution for this issue. TATA motor’s utilizes many different literary features to get the message across and spread awareness, namely the choice of audience/purpose, content/theme, tone/mood, stylistic devices and structure. The advertisement is introduced by TATA motor and it targets Malaysian families who do not have a lot of money and

  • Challenges Facing Tata Motors Case Study

    1104 Words  | 5 Pages

    1. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The Key challenges faced by Tata Motors in the process of moving to produce passenger’s cars from successfully producing commercial vehicles were: Tata wanted to expand their operation to produce car in collaboration with Honda of Japan but realised political barrier because Government of India refused the permission. There were many complexities in

  • Tata Motors: Innovation And Competitive Advantage And Strategies

    929 Words  | 4 Pages

    companies should make their processes more and more flexible adopting modularity and product platforms in order to overcome competitors. Companies who fail to meet dynamic customer needs are doomed to fail. To illustrate this we can consider Tata Motors that designed a car selling at $2500 having identified the need for cheap vehicles and introduced market-pull innovation. Though having some negative feedbacks on its security it is affordable for many families in India. And this is a great example

  • Acquisition Strategy Analysis: Tata Motors

    958 Words  | 4 Pages

    Economic environment during the deal period Another key reason for this deal to be attractive for Tata Motors was the economic downturn of 2008. It impacted the automotive industry in a big way and remained till 2010. The crisis primarily affected America and Canada but the impact was global. The fuel prices skyrocketed, discouraging the demand of big fancy luxury or high performance cars. Trend changed towards frugal cars and small to medium sized cars became the preference for majority of buyers

  • Tata Motors Five Forces Analysis

    786 Words  | 4 Pages

    Potential Entrants Threats of entrants can be reduced by high fixed costs Tata Motors dominance over the market of commercial vehicles will be challenged by other market forces such as Mercedes-Benz, Volvo, and Navistar etc. also the world's largest truck maker Daimler heavy duty trucks of Bharat Benz brand is biggest challenge to Tata Motors. In commercial segment a fuel efficient vehicle is being developed Tata Motors to meet the competition head-on, this kind of an approach is to eliminate

  • A Comparative Analysis Of Tata Motors

    949 Words  | 4 Pages

    DIFFERENT INDUSTRY AND SIMILAR GROUP: A. AUTOMOBILES AND AUTO ANCILLARIES INCLUDING CASTINGS & FORGINGS Under this category six companies have been selected for analysis in this study, the name of companies is 1. Tata Motors(TM) 2. M & M (MM) 3. Bajaj Auto Ltd. (BAA) 4. Eicher Motors Ltd. (EM) 5. Bharat Forge Ltd. (BFL) 6. Amtek Auto Ltd. (AA) Table 4.II: Comparative analysis of M_CAP under Automobiles and Auto Ancillaries including Castings & Forgings industries.( Rs. In crore) COMPARATIVE

  • Case Study Of Tata Motors In India

    1138 Words  | 5 Pages

    limited number of conglomerates. It is an industry which has a lot of nationalism underneath. Between 2005 and 2008, U.S motor vehicle production declined 13% while China’s production increased 63% and India’s jumped 51%. The disparity between the Eastern and Western markets reflected global economic slowdown which favored cheaper and more fuel efficient vehicles. Tata Motors Limited has both strategic and economic gains from the acquisition of Jaguar and Land Rover. The deal would allow the company