“You need hopes and dreams for nourishment; this is the realm in which advertising operates. Advertisements resonate with people seeking to make their dream a reality” (Pincas & Loiseau, 2008, p.290). Hence adverts need to present products in a dream-like manner. This research paper examines the influence of Rene Magritte on graphic design, mainly advertisements. Advertisements aim to influence consumer’s behavior and are designed to do so. Thus, advertisements have been influenced by various art
desires and fears, but also based many of them around central ideas from scientific gatherings. The Persistence of Memory, for example, is said to revolve around the idea of Einstein’s Theory of Relativity. Dali, however, has not refuted this claim, but also not given it the proper response it required. While no one quite knows the real meaning of The Persistence of Memory,
of these fields was psychology and psychoanalysis, which Sigmund Freud headed. He later became interested and almost obsessed by the field of science, which was lead by Albert Einstein. Salvador Dali’s most recognizable masterpiece, The Persistence of Memory, which was painted in 1931, serves as a prime example of the surrealist movement, and reflects the impact of science and psychology on the early twentieth century. In 1924 Andre Breton, a writer and a poet completed “The Surrealist
representation as seen in his series of paintings that are related to his religious beliefs; “Christ of saint john of the cross”, and “Crucifixion”. Symbolism was also present in his paintings, some of them were used to represent ideas and others to refer to a memory found in his subconscious. They were often repeated in several paintings and held hidden messages.Dali’s painting held dark themes and represented landscapes and weird figures