Topshop Essays

The parent company Arcadia Group Ltd holds a portfolio of brands – Wallis, Miss Selfridge, Topshop, Topman, Burton Menswear London, Dorothy Perkins, Evans and Outfit. TOPSHOP was first introduced in 1964 and then became a standalone store in 1994 (TOPSHOP, Official site). Over the course of almost five decades, it has opened up almost 472 retail outlets across the globe. Topshop is a high-street fashion brand that is very popular amongst the youngest generation. It caters to women between 14-30

(2014) conceptual framework outlines social marketing, social capital and social networking to impact business performance, this alongside the marketing mix tools used is discussed in this section outlining research on two global fashion companies Topshop and Burberry. Starting off with social marketing and its impact on financial performance. According to Fill (2013), their research identified that it was important for a business to use a differentiation of marketing tools to achieve positive B2C

Motivation is a strong internal force that drives one to get what they need. In 1943, an American psychologist named Abraham Maslow developed a theory of hierarchy involving needs that are driven by motivation. Our basic needs from most important to least are physiological needs, safety needs, social needs, and esteem needs. The lower needs cannot not be obtained without first fulfilling our higher needs (D. Jary and J. Jary 2006). The most essential need physiological need, is our drive for

When waiting to be let into Laura Bone’s own privent residence it’s hard not to feel nervous, after all she has in the last 18 months been playing wealthy Chelsea-socialite Claire Bass on the popular show Sightseeing. On which she is so convincingly evil, scheming, and selfish you’d have to think she pours herself into her character. When she opens the door I am immediately greeted with open arms and the warmest smile imaginable. There’s not a headband or string of pearls in sight, instead a simple

cost-conscious shoppers. To do so, they purchased an online store called HauteLook in 2011, a member-only website that offers sales with top brands in fashion. In 2012, Nordstrom announced that they would begin selling clothes from a British brand called Topshop, which attracts the younger demographic. Nordstrom Rack, an off-price outlet, appeals to the price-savvy customer. The consistent increase in revenue year after year, as seen in figure 1, is evidence that there has been some customer growth within

‘preservation of beauty’. More specifically, the use of print making for flowers will be explored. Floral motifs have been very popular in print, as seen in the Resort 2015 collections of Oscar de la Renta and Christian Dior, and high street brands like Topshop. As predicted by online fashion forecaster WGSN, flowers will have a big influence in textiles in Spring Summer 2015. Therefore, this research will explore the different ways floral motifs can be translated into print. The beauty of nature has been

My research consisted of task analysis, mood board, internet shop survey and product analysis. My mood board showed me what trends where most popular in the 60s. Moreover, it gave me an idea what colours was most used. The theme for my mood board was based on The Swinging Sixties. I mostly looked at vibrant bold colours and look at what techniques where used in the making of the product such as tie dying, embroidery, applique and block printing. The mood board helped me find information like what

1. Describe at least three competitive strategies used by HBC prior to its sale to Zucker and NRDC. Also, please state whether the three strategies you describe are corporate or business level strategies (2 marks). Prior to its sale to Zucker, HBC implemented some competitive strategies in order to regain power in the industry and to stay afloat despite economic downturns of the 1980s. One corporate level strategy that HBC did was that they planned a strategic expansion in order to solidify its

Satisfaction for customers has always been my main goal; to see someone wearing an item I forecasted as a major trend is something I find exciting and inspirational. To see someone engage with a product emotionally, is truly incredible. I believe clothing is not only about what you wear or how you style something but is more a form of expressing one’s identity and expressing how one feels. I am currently studying the Level 4 Fashion Buying course at the Fashion Retail Academy. In the space of a

Moss 300 magazine covers, 117 of them for Vogue, 80 million dollar net worth, two trips to rehab, one daughter, and she’s only 44. By spending over half of her life in the limelight, a visual package of her is being distributed. Regardless of if it was an intentional or not, the Kate Moss package has changed drastically, and perhaps for the better. The rebellious party girl Kate Moss represented in her youth is not the same stylish designer and mother she is now, and the way our society perceives

School uniforms are our signature outfit throughout the 11 years of education. Different types of institution of learning has different designs, government school students wear the same blue pinafore or the olive green long trousers while the private or international school students wear their own represented uniforms. Uniforms play a huge part in our school life, but there is a question arises in the society, should uniforms be mandatory for students in Malaysia? In my opinion, I think wearing

Macy's and Nordstrom are common middle to high class department stores. Macy's and Nordstrom may have similarities, but they also have differences with customers they market to. The typical age for a Macy's customer is between the age of 24-44 and Nordstrom's typical customers age from 18-34; however, they both have a majority of female customers. It is common for both store customers to be married with kids. Nordstrom customers are commonly higher class than most Macys customers therefore typical

1. Introduction 1.1 Skinnydip London Background Started in 2010 by Lewis Blitz and the Gold brothers James and Richard, Skinnydip was there to challenge the dull and boring black, white and grey accessories that were the booming in the market. The trio wanted to brighten up the streets of London with their wide range of fashion forward headphones as well as iPhone, eBook and iPad cases. Skinnydip was a home run business for the first 6 month of it’s existance, thereafter the Skinnydip studio

Surrealism has established itself as one of the most influential styles of the century, visually appealing and intriguing, it has seduced and attracted people’s attention since its early days. It started as a revolutionary cultural movement born in response to the social, economical and political crisis which engulfed society during the beginning of the 20th century. The term ‘surrealist’ was coined by Guillaume Apollinaire thanks to his play ´les Mamelles de Tirésias’ 1917. I. Surrealism evolved

The Impact of Technology on the Fashion Industry The fashion industry has been a creation of the modern age. Before the 19th Century the majority of clothing was custom made. Hand crafted work was more common for those that could afford it. Clothing was hand made for individuals who met the expense of dressmakers and tailors. However technology today has allowed for a progression in the fashion industry. Three dimensional printing and digital printing has replaced many hand techniques allowing

There is much debate on the authenticity of an outfit when both elements are involved. By incorporating a high street, fast fashion garment like TopShop into your outfit is deemed as ordinary with little to no creativity involved as the brand itself is deemed as mainstream. The essay “The Myth of Street Style” states that: Current street style is still conceptualized in terms of the same core duality:

Selfridges, also known as Selfridge & Co., is located in the United Kingdom and well-known and unique because of its history and how it currently operates. Selfridges was established by Harry Gordon Selfridge on 15 March 1909. It is a chain of high-end department stores whose flagship store on London’s Oxford Street is the second largest shop in the UK. Since 2003, Selfridges has been under the ownership of Galen Weston and has its stores at Oxford Street in London, in Birmingham and at Trafford

Street style means different things to different people, to me it is an important way to express one’s self as an individual. From the essay “The Myth of Street Style”, street style is defined as a popular interest that is presented in various media platform, which associates with people who have a unique and out of the ordinary personality. (Woodward 83) To gain a unique street style, it requires you to have self-confidence, diligent garment sourcing and a good sense of silhouette and proportion

A dynamic, innovate and results-oriented sales and marketing professional with a quantifiable track record spanning in excess of 8 years across multiple markets. Strong consultancy based approach offering value add solutions to meet business needs. Recognised as a high-end achiever who is able to construct, build and execute business development campaigns that capture new market share and protect existing sales pipelines. Key contributor to the launch of new products and services to market. Able

Introduction Information management is a term that is commonly be understood as the act of collect, store and manage information to be used for different purposes. Although the development of social media is not included in three big changes in the technological industry which have changed the way information is managed and used that are: the popular use of mobile computing, the growth of “Big Data” and, the development of Cloud Computing (Laudon and Laudon, 2016), social media still brought not