Typeface Essays

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    Crystal Goblet Analysis

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    in order to elevate the printed words. In her essay, Warde applied a metaphor that the design for typefaces should be as transparent as crystal glass for wine (Warde, 1936, p.6). A typeface, as a container, is calculated to reveal and not to hide the beautiful contents which it is meant to contain. The design of the ‘container’ should not call undue attention to itself. Her theory of invisible typefaces is in line with Modernism simplicity as well as functionality, which perfect

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    passage I am going to tell you everything you need to know about Big Caslon. So strap, sit back, enjoy the exciting ride. Before, I go on to telling you about Big Caslon you first have to learn about Caslon and its designer. Caslon is and a Serif typeface design by William Caslon. William Caslon born in 1692 in Cradley, Worcestershire, England died in 1766 in Bethnal Green, England. In 1706 William began his career as an apprentice to an engraver (the practice of incising a deign onto a hard, usually

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    Herbert F. Lubalin was born March 17, 1918. He was an American graphic designer. He designed typefaces, one is called ITC Avant Garde. Herb entered Cooper Union when he was 17. He graduated in 1939. He had a difficult time finding work, he was fired from his job at a display firm after asking for a raise. He eventually got a job at Reiss Advertising, and later worked for Sudler & Hennessey. His first typeface was Pistilli Roman, he designed it in 1964. Herb worked with Sudler for 19 years before leaving

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    the printing process by using heated copper cylinders to dry the ink before it had time to soak too far into the paper” (Bob Miles, 2002). His quest for perfection took him seven years to print his first book, but it also meant that he could print typefaces with thinner cleaner more elegant

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    Grey Goose Ad Analysis

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    In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and

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    Garamond is a group of Old-Style1 typefaces, originally designed by French craftsman Claude Garamond in the sixteenth century, a time deemed as the golden age of French typography. With the evident influence of calligraphy, the classic design is one of the most successful typographic achievements not only in the old era but also today. Bespeaking stately elegance and rhythm, it offers legibility, readability to be suitable for a wide range of different applications. Analysis • Legibility Counters:

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    Picasso and Beuys Pablo Picasso is one of the most influential artist and main figure of cubism art. He was a very influential artist during his time and world renown I chose to research on him because of his character of being antagonistic towards people. The title of the piece of interest that I will talk about is Three Figures. According to the text the art piece is created using oil on canvas and was created on September 6, 1971. The piece has three figures and looks like the bodies are distorted

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    Woodblock Printing Style

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    It is a style of printing in which blocks of wood are carved using designs. Designs could be anything like a scenic view, illustrations or calligraphy. After the design being carved on the block ink, dye or some sort of colour is applied on it and is pressed against a paper to get your design transferred. The printmaker, who cut the wooden mould, have to do so inversely like a negative, so that when the wood block is transferred on the paper, it’s straight. This method was originated in China and

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    old-style1 typefaces, originally designed by French craftsman Claude Garamond in the sixteenth century. It offers legibility, readability and elegance, making it suitable for a wide range of applications. Since it is such a familiar typeface that breeds contempt: any typeface that becomes popular risks being reviled sooner or later, at least by designers who have to stare at them all day. This explains why Garamond that get mentioned in both the lists of best and most hated typefaces. Analysis

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    Of all the species of penguin, the emperor penguin is the... I don't even know where I am going with this, I don’t know a thing about penguins. Is this pencil fit to write this argument? In my professional opinion it is. While some may argue that it is not, due to lack of eraser which, as a side note, is the reason the penguin argument remains at the top. However I believe that it is not necessary to have an eraser as I can write over misspelled words. In addition I believe that the top is still

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    Rooty Toot Analysis

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    "Rooty Toot Toot" was a modern visual reflection of what UPA was about at the time. Rooty Toot Toot, 1951. “the real attraction of ‘Rooty Toot Toot’ lies in it looks: practically every frame is a beautiful illustration in itself. The colors and designs, by Paul Julian, are elegant and stylish; simple, yet sophisticated. There’s a perfect harmony between characters and backgrounds, and the stark colors enhance both character and mood”. Dr. Grob 's, 2017. Beyond its own works, the simple, modernist

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    Gerald Graff, a professor of English and education at the University of Illinois at Chicago, is analyzing the differences between those who are called street smart and the education system. With Graff’s level of education, the essay is composed using grammatical elements to point out the different positions of individuals. The essay’s organization captures the reader’s attention and focused on the points of view Graff is describing. In “Hidden Intellectualism”, Graff is disappointed in how the

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    Best known for creating the Futura typeface, Paul Renner was a well known 20th century German graphic designer, typographer and type designer. He was born on August 9, 1878 as Paul Friedrich August Renner in Wernigerode, Prussia. Because of his father being and evangelical theologian, Renner had a strict upbringing. Because of the strict upbringing he was raised to develop a German sense of leadership, responsibility and duty. Renner studied Greek and Latin for nine years and after that he opted

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    Van Gogh Poster Analysis

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    INTRODUCTION: Milton Glaser is an American graphic designer who was born on 26th June, 1929. Glaser completed his graduation from Cooper Union, New York City in 1951. After this, he studied printmaking in Italy with Georgio Morandi from 1952-1953. In 1954, Glaser co-founded the Push Pin Studios with Seymour Chwast, Reynold Ruffins and Edward Sorel, all of them were Cooper Union graduates. Then in 1968, Miton founded New York magazine with Clay Felker. Milton also established Milton Glaser inc. in

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    primarily concentrates on investing the manifestations and characteristics of Super Normal in designing a sustainable typeface. Normally, sustainability is about material selections, while for type design, mostly in reducing paper waste and saving inks. Here, against the general presumptions, I intend to suggest Super Normal as a way to improve sustainability from the view of engaging a typeface with timelessness and functionality to lengthen a more effective service life. Covering the period from Gutenberg1

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    In addition to combining graphic patterns with traditional forms, typography became more simple compared to flourishing typefaces of the past. Letters needed to be more legible to fit the needs of signage, newspapers, and advertisements. Typefaces appeared bolder and larger, and designers began experimenting with san serif styles. Most typefaces were uncomplicated, low-waisted and mono-stroke which reflected the sophistication and glamour of the time period. An important figure in art deco graphic

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    The Renaissance was a period in European history, from the 14th to the 17th century, it was thought to be a cultural bridge between the Middle Ages and modern history. It started as a cultural movement in Italy in the Late Medieval period and then continued to spread to the rest of Europe. It caused many changes in all aspects of life, but one of its legacies that has stayed with us to this day, new letterforms. The basis of the Renaissance was its own invented version of humanism. Since the Renaissance

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    Example Of Typography Essay

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    advertisement. Typography plays a huge role in how audiences take in information and make decisions. In the article, “How Typefaces Influence Perception and Persuasion” Cyrus Highsmith, a typeface designer, stated that “Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things” (“How Typefaces” 1). Highsmith is describing how typography sets a theme to the message being conveyed (1). In the article “The

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    Super Normal, from a conceptual point of view, leans on an intentional and extraordinary ambivalence (Fukasawa & Morrison). Specifically, based on the terminology, it could be taken both as an oxymoron that ‘super’ opposes ‘normal’, referring to ‘beyond’ or ‘above’; also a concept of absolute superlative in which the Super Normal determines the superlative of normality to its greatest degree in its ontological form. Although the etymology of what is considered ‘normal’ relates to ‘ordinary’ with

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    of lines to recreate this, however I didn 't think that this was a true representation of my brand and therefore I chose to develop the idea of using an olive as the symbol instead, as it was more appropriate. I also experimented with different typefaces starting with a bold sans serif. I think that this made the logo too corporate for the brand so therefore chose a script font to develop further. I refined the letters so that they were smoother and matched the appearance of the olive. To make this

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