Ülker Essays

product to convince the common people to buy and still are today and continue this successful practice today. Two examples of chocolate company advertisements come from Ulker and Whitman’s.Though the two companies are separately selling to women and men, both sell using pathos and exaggeration. The first chocolate advertisement is by Ulker, a Turkish manufacturing company. The first thing the viewer notices about the advertisement is how plain it is. Starting at the top, there is a sentence stating “Best

demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013). Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed

INTRODUCTION Microleakage has been a key issue in the field of operative dentistry1, but it is not long since it has drawn the attention of orthodontists. From the orthodontic point of view, microleakage is an important factor in the development of two iatrogenic lesions particularly at the adhesive - enamel interface: white spot lesions and decalcification. The presence of fixed orthodontic appliances impedes oral hygiene and facilitates plaque accumulation. This in turn increases the bacterial