Wyndham Vacation Resorts Essays

Abstract The purpose of this capstone project is to illustrate ‘Chanel Brand Equity of Virtual Brand Community in Thailand’. The objectives were to demonstrate: (1) Chanel brand associations that create brand image and engagement of virtual brand community in Thailand (2) Factors that result in Chanel brand equity amongst Chanel virtual community members and non-members in Thailand. (3) Different levels of brand equity that occurs between members and non-members of Chanel virtual community in Thailand

Xenia is an Ancient Greek religious custom which captures the essence of the guest-host relationship. It is a sacred, religious law that may lead to severe punishment by the Greek God, Zeus, if not abided by. However, xenia may do more harm than good in some cases, plenty of which presents itself in the Odyssey. Xenia is a process and has to do with hospitality and mutual respect between a guest and a host. This is an extremely civilised practice placed in such a chaotic and barbaric age. It starts