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Cooladata Dan Schoenbaum On The Current State Of The Gaming Industry

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Julian Mitchell from Forbes states that "The business intelligence market is projected to become a $20 billion industry by 2019, with 85% of business leaders believe that big data will radically transform how they operate their company". Mitchell also estimated "90% of large-scale companies are expected to hire a Chief Data Officer, with 42% of companies implement mobile business intelligence tools".

Moreover, Mitchell believes that end-to-end business intelligence solution like Cooladata will help bridge the gap that traditional business intelligence tools lack. Conversely, traditional business required dynamic data storage and detached visualization tools which tend to be complex and expensive. However, they offer little information on how the consumer interacts with the business. On the other hand, Cooladata provides companies with an understanding of consumer behavior and in-depth analysis of the consumer's shopping tour.

To confirm his theory, the author interviewed the CEO of Cooladata Dan Schoenbaum on the current state of the gaming industry. Firstly, Schoenbaum asserted that the gaming industry …show more content…

Additionally, as the gaming market grows, there will be room for new opportunities for companies to build games that satisfy individual preferences and respond quickly to users' behavior. Consequently, this will have an effect on current games that are constantly adapting to the way that users interact with, share in and ultimately enjoy their experience. Eventually, design studios should have the ability to simultaneously launch, emphasize, track and expand knowledge on what is learn from new games, while they focus on how to develop, track, analyze, and ultimately incorporate user behavior into designing their

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