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Jamba Juice Mission Statement

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Jamba Juice should focus on expanding its product to attract more customers while staying true to their mission statement. It could offer different products that are low-calorie but taste good, opening up new franchises in warmer states would help boost sales. Jamba Juice offers different smoothie options, boosts, and shots that most of its competitors don’t offer. I recommend adding new flavor to the steel- cut hot oatmeal that was a huge success after being added to menu. Jamba Juice unique menu listing keeps the customers attention and provides sales growth. In 2012 Jamba announced plans to “re-concept” existing stores in selected markets with a fresh-squeezed juice emphasis; this idea will address the competition since Starbucks and Juice

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