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Swot Analysis Of Jordan Shoes

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Marketing
Product /Service
The company name JORDAN Shoes are famous for their comfort and it was initiated by Nike for the former professional basketball player, Michael Jordan in 1984 and released in 1985 and now it’s all over the world.
The Jordan shoes now launching formal shoes that feel like sneakers, with cushions helps to reduce staining on foot , this integrated technology helps to absorb effect from the bottom and sides, antimicrobial, high breathability which keep feet fresh, cool and dry.
• Latest technology with fine leather quality
• Stitching professionally results in durability
• Sole will be in comfort zone
ORIENTATION
What best describes your firm’s orientation ? Production Sales Marketing Company Societal Relationship …show more content…

Younger generation may not recognize Michael Jordan.
• More emphasize done on quality of shoes rather than design
• Tax structure
• Competitive Market
• Key brand Ambassadors leaving
Opportunities
• Wide assortment of product offered
• Better customer services
• Strong retail store network
Threats
• Potential brands like Prada , Louis Vuitton etc.
• Intense competition seen in the market regarding the choosing of any product from the alternative one.
• Every customer taste and preference are different which became a great threat for the organization to survive in the market.

List keys to success:
Keep working hard – to be successful one have to work at it.
Be different – it is necessary to come out to be different from your competitor.
High expectation – set goals and work to achieve them.
Describe all potential ethical problems your firm may face:
Producing while using natural resources may result in scarcity of natural resources, moreover mass production results in a lot of waste that pollute the environment.
Thus jordan has decided to donate toward GO GREEN environment and on environment day we have decided to plant thousands of trees in various parts of the country.
External Environment
Demographic:
Demographic factors …show more content…

Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying.
List advantages of operating online:
Advantage How will you leverage the advantage?
Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on.
Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy.
Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village. Many e-sellers offer their websites into different languages for creating demand for their products in various countries.

List disadvantages of operating online:
Disadvantage What steps will you take to overcome it?
Websites costs We will cut cost making a long term contract with advertising agencies, also selecting the right place to advertise can cut extra

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