Mac Vs Pc Rhetorical Analysis

The Mac vs PC adds developed in 2006 were a four year add campaign introduced by Apple to address the common issue that the average consumer faces. Which is better, Mac or PC? The answer, you guessed it, Mac. These adds are filled with rhetoric that ‘brainwash’ the viewer into considering an Apple computer over a PC and in many cases it was the most successful that they’ve ever had. The rhetorical devices were key, in the add there is a major build on ethos, pathos and logos using facts and celebrities to really persuade the viewer. Firstly as a play on logic the apple adds work to exploit the faults on a PC (represented by John Hodgman), each add has a different play on a different problem and each time Mac (played by Justin Long) comes with the solution proving mac is better over and over again. For example, one of the adds

Its a decision that Apple has already made for the average consumer with their Mac vs PC ads using their plays on logos. Although the adds are mainly logic based, other rhetoric like ethos and pathos are widely shown. The advertisements support their argument using pathos with visuals that relate the consumer with the Mac more than the PC. To accomplish this, they use a contrast of visuals between the Mac and the PC, for the actors they use a young, laid back actor with a casual outfit (jeans, t-shirt and a hoodie) like Justin Long to play Mac and an older, less attractive actor wearing a suit to play PC, instantly bringing the viewer’s attention to Mac. In many adds they have other actors and actresses play roles in the commercial, Mac usually has female friends while PC only have men. Again this is another play on pathos because the large male population using a PC are attracted to these beautiful women, building