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Nt1310 Unit 2 Case Study

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At the beginning of round one we had only one product available which was cake. As a company, we decided it would be best to move cake into the low-tech segment on the perceptual map. In order to do that we needed to make adjustments to the performance and size category. The performance was a little low from where we were wanting it. The first step we took to move its position was by increasing the performance from 6.4 to 6.9. Then, adjusted the size down from 13.6 to 13.1. We also lowered the MTBF from 21,000 to 18,000. As a company, we thought it would be best to develop a new product called cake 2. We were aiming to introduce cake 2 into the high-tech segment. In order to do that we set the performance at 7.8, set the size to 11.5, and then

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