Nt1310 Unit 8 Final Project

Participants 15 undergraduate students from the University of California, Los Angeles take part in this study (Eight Women, Seven Men, MAge=20.4 years, all between the ages of 19 and 23 years old). Subjects were required to participate to obtain partial course credit. It was assumed that all students were fluent in English and had normal or corrected vision.

Design

This experiment followed a within-subjects factorial design. The first independent variable for this experiment was the level of editing done to a photo. The two levels were heavily edited photos and photos that were not edited. Heavily edited photos are described as those photos that underwent significant digital editing with computer software. The second independent variable for this

Three photos of structures were taken at the same time on the same day on the University of California, Los Angeles campus. The first was the front of Royce Hall, the second was the front of Powell Library and the third was of Kerckoff Hall. The photos were taken within the same hour on a sunny day with an iPhone 6S. Each photo has four different variations found in the power point. The first is a variation that was not edited and listed the artist’s name as Mark C, the next was a heavily edited photo and listed the artist’s name as Mark C, a not edited photo listed the artist’s name as Maria C, and the last variation was a heavily edited photo that listed the artist’s name as Maria C. The name is written right under the photo in Times New Roman Font size 32. All variations that required editing were done through the use of the free app VSCO Cam. To keep external variables constant between the edited photos, the numerical values for the parameters were kept the same. For VSCO Cam the parameters were: shadow = three, highlight = five, saturation = three, sharpen = two, clarity = two, contrast = six, exposure = one and C1 preset =