Management can be defined as getting the maximum efficiency and effectiveness out of a set of activities.
A manager carries out this process.
My chosen company for this project is Microsoft. I chose them because they are one of the biggest technological companies in the world. The managers in this company need to have a good understanding of the different factors that affect the environment of their workplace.
Macro Environment
Political/Legal factors:
Microsoft is affected by political factors above any other. They attracted government and political party attention because of antitrust related issues. The issue was that whether or not Microsoft could tie their Internet Explorer web browser to their Microsoft Windows operating system. It
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Smartphone ownership by young adults has risen dramatically since 2012. These younger smartphone users are more likely to use location-based information services than older users. Over 80% of young adults also use social networking sites such as Facebook, Twitter and Instagram.
Microsoft advertising has premium content that attracts young adults and effective targeting to get the message across efficiently when they are online. Microsoft has a wide range of platforms that their audience make use of, such as:
Xbox/Xbox LIVE – Gaming and entertainment are crucial parts of young adults’ lives. Advertising through Xbox brings the brand to the most important screen in the home.
Skype – It has over 40 million users and 54% of them are younger than 35. This is the world’s leading video chat service and an easy way to reach young adults on a wide scale.
Microsoft Mobile Advertising – With almost 50 million active mobile users across all mobile devices, Mobile Advertising allows a connection with young users while they’re
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These include some well-known technology companies such as Apple, Google, IBM, Oracle and more. Microsoft is a very diverse company that offers many different products and services. However, it does face some heavy competition in key areas of the technology sector.
Microsoft’s first focus was software and even though they still have a strong emphasis and this sector, they have branched out into other areas as well. Oracle and SAP(German based company) compete with Microsoft for the business services market.
Microsoft’s most popular product is its Operating System. There is much competition in this area with Apple’s iOS and other smaller firms such as Red Hat, that distribute open-source operating systems such as Linux.
Microsoft distributes tablets as well that compete with other companies such as Apple. Logitech are another big competitor because they also make computer accessories.
Microsoft’s search engine Bing has heavy competition with Google’s search engine.
Suppliers
Microsoft has a supplier program that contains specific requirements that have to be met. Suppliers are evaluated against certain business objectives. Not every supplier that is recommended for the program is
As soon as they try to do so, it will crash out, and will return an error message that says the Internet Explorer cannot be opened as the Javascript and HTML Webpages are suffering crashes. Now this
The United Sates v. Microsoft anti trust case was based on the United Sates Justice Department’s assertion that Microsoft was monopolizing the software industry and making it too difficult for competitors to engage in the industry. Specifically, they were focused on the fact that Microsoft included software for their own web browser, Internet Explorer, with the purchase of each Microsoft PC. The plaintiff claimed that this was unfair to competing web browsers such as Netscape. The Justice Department had already had issues with Microsoft’s business practices prior to the 1998 anti trust case.
In this OP-ED, Paul Krugman anticipates the resignation of Microsoft’s chief executive officer, Steve Ballmer. He worked with Microsoft for more than a decade and resigned this year in February. Most of his work and efforts were directly related to the massive success of the company throughout its life. The incorporation is already doing badly due to its many competitors in the tech. market.
Although, Microsoft remains one of the top technological companies in the world, consumers are provided with innovative and affordable services from the company, and that is what
Exceptional companies typically communicate their purpose with a written mission statement, describing who the company is and what it does. Not only it expresses the organization 's reason for being, but how it aims to serve its investors, employees, and customers. Microsoft Corporate, one the most successful companies in the world, defines their business position as a global leader in software, services, and devices (Facts About Microsoft, (n.d.). Windows, Office, OneDrive, and Skype are just some of their most popular software for home and business applications. The company also develops devices such as the Microsoft Surface and PC accessories.
Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions
Hence, from Ahlers’ research (2006), print media cannot attract young readers because print media get young people losing interest and also the print media unwatched of young people’s needs. Besides, the publishers under this trend agreed the research (Graybeal, 2008 and Kohl, 2008). In addition, the people who less than 40 years old are paying more attention to the online social network services (e.g. Ahlers, 2006 and Nguyen and Western, 2007). According to Zhou et al (2011), the motivations of using social media have three main factors: functional, such as shopping, learning things, making money, creating things, and study; experiential means entertainment, escaping from actual world, exploration new things, playing games; social motives for example socializing with others.
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
As the technology era change over time, the social media becomes an important part of our life. We use social media to connect with friends and family, also to found out the latest news or fashion trends. Especially after the great success of Facebook, many other social media follow along such as Snapchat and Instagram. Numerous young age children gradually sink into the virtual world of Social Media. According to the Pew Research Center survey, that majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.
Children’s lives have quickly shifted onto the Internet in the twenty-first century. Even the President of the United States has nearly forty thousand Twitter and Instagram posts. Social networks are websites that allow users to interact over the Internet. There are 600 million Facebook users across the globe (Rosenwald 2). 300 million visit Twitter every month (Maney 3).
In 2012, Barack Obama and his opponent Romney had used several social media platforms, including Spotify, Pinterest and Instagram. Although many users expressed their annoyance about the campaign advertisement, the figures never lie: Barack Obama’s Facebook page had attracted over 30 million likes since his time as a presidential nominee (Lee). In 2008, President Obama’s campaign was also praised for its innovative use of social media to engage young voters. According to a survey by Pew Research, 39% of American adults have used social media to do at least one of eight political or civic activities and younger users are more likely to post their thoughts on politics than those who were 50 and older (Computer Business Review). Therefore, social media helps
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example
Facebook is especially popular among young adults (18-29 years old) with 84% of them currently on
Social media has not only transformed how organisations engage with their customers, but it has also changed how colleagues engage and collaborate internally. As a result of the growth in social media usage, a lot of organisations currently have a presence of social networking and micro blogging sites like Facebook, Twitter, Linkedin and Pinterest. Social media has long been viewed as a being prominent among young people, a study on digital natives by Friedl (et al ,2010) found that even though young working people prefer digital media in their private lives, the same cannot be said about their business lives. An article on Forbes by contributor Sujan Patel mentioned that as of 2015 approximately 73% of all Americans have at least one social
Online social media is a term used to describe the interaction and activities between individuals or groups of people, exchanging different ideas over the internet. Social media has a huge and significant impact on young people as they are gaining popularity all over the world. Children grow up in an environment surrounded by smart mobile devices, computers and interactive social networking applications such as Facebook, Twitter and Instagram. Social media became a vital aspect in not only teenagers but also the life of adults.