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Swot Analysis For Cango

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CanGo is a company that built it success upon book sales and has recently decided to enter the foray known as online gaming. This unique division of its attention leads to an interesting competitive analysis. On the one hand, their competitors within the book world must be accounted for. On the other, their new ones they will soon compete with in online gaming. CanGo exists within a niche and through understanding their competition from both ends, they can exist as a niche that flourishes. The following competitive analysis looks at three of CanGo’s potential rivals, Amazon, Barnes and Nobles, and Riot Games. All three are industry powerhouses in their own right. While CanGo has enjoyed growth in their early years, it is by no means …show more content…

A shopper can visit the company with the full expectation that whatever they’re looking for, Amazon.com will carry it. As Amazon.com acquires more assets, the number of products they can offer becomes more varied. All companies experience growth in a healthy economic climate and see decline when the market begins to falter. This is part of what allows Amazon to stay above most others. Only when all markets crash will Amazon see large setbacks as their varied offering allows plenty of room to fall back …show more content…

They have a retail presence in every state with nearly 650 bookstores in total. They represent a quarter of all higher education book sales in the United States and sell more than a million unique physical book titles a year. Their U.S. Nook features more than four million eBook titles while their U.K. Nook offers more than three million. For the seventh year in a row, they have earned the top rating of 100% in the 2015 Corporate Equality Index, the annual survey administered by the Human Rights Campaign Foundation (Did you know?,

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