Technicolor Process Number 3 Essay

Technicolor Process Number Three was developed in 1928. The major change to Technicolor Process Number 3 is that it no longer included the projection print that was made out of cement. Instead it used a print created by dye imbibition. It still used the red and green filters from the previous phases. Through this phase, Technicolor continue to grow their corporation. “As evidence of the increased color mindedness throughout the industry, Technicolor had the contracts for the ten months beginning March, 1929, covering the photography and delivering of prints of the equivalent of approximately seventeen feature length productions” (Fielding, 1983). Within the next year Technicolor doubled its contracts. Cameras were always operating day and night. Due to the limited amount of cameras available most

Technicolor was also training large amounts of people to work in these plants and function equipment. They also created a team of Technicolor cameraman and color consultants to work directly within the film production process. In 1931, picture production dropped significantly. The film was graining and the production company needed to desperately introduce a new color or go out of business. Due to its continuous research, Technicolor was ready to release the next phases of Technicolor by 1932. In order to protect Technicolor and its brand, “the Company has patents on various phases of its process. It is the belief of the management that over-all company know-how is a far more important element than patent protection in maintaining Technicolor’s leadership in the field of coloured cinema photography” (Analysis of Technicolor Stock, p.382). The company worked to create a product that was quality worthy and meant the needs of its consumers. Through each process the technique continued to improve and Technicolor continued to grow its