A Rhetorical Analysis Of Old Spice

The company P&G have a product line called Old Spice, it contains deodorants, shampoos and, other man focused products. This line of products has been around for 75 years.

Since this is a product for men the commercials that are produced are geared towards men and their confidence. In June of 2016 P&G released an old Spice commercial. This commercial was titled “Five Year Plan”. The commercial is full of pathos and logos but not of ethos. This Old Spice Commercial is effective because of its use of rhetoric.

This ad. is focused on selling deodorant and targets men who have been in a job interview before with all of the fear and worry. With job interviews most people are worried or scared which in turn makes them sweat, with sweat comes the smell unless you have a good deodorant.

The commercial opens in an office looking over the shoulder of one man who is being interviewed for a job. The one sitting behind the desk is an older gentleman, he asks the man whose shoulder we are looking over “If I hire you, what is your plan?” We all have at one point in our lives been asked this question or at least one like it, and you start to sweat because what if you say the wrong thing. The focus jumps over to the man being interviewed, he is smells an Old Spice deodorant and then puts it in his suit pocket. This action

This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s