February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove. This Old Spice commercial starts in what appears to be a bathroom, with the shower running in the background. The narrator is standing in the middle of the room with a towel wrapped …show more content…
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos. Its main logical argument is that by using Old Spice it will make you smell better. Therefore, making you an overall more exciting and attractive man. This is a logical fallacy called the Slippery Slope, because it claims that doing one thing, in this case using Old Spice, will lead to a chain of events that cannot be logically proven to happen. While it is logical to claim that Old Spice will make you smell better the company cannot logically prove that by smelling good it will make you more exciting, more attractive, or possess you luxurious possessions; such as diamonds or a boat. There is another fallacy that can be implicated, False Dichotomy. Mustafa speaks as if you
The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.
You see an old woman sitting in her rocking chair as the commercial begins to play, although she hears a strange noise from outside. She goes to the window with a suspicious look on her face, and finds a grown man reciting a cheerleader cheer. Cheerleader Daddy effectively uses ethos and pathos to convince fathers to spend time with their kids. The commercial shows a dad and his daughter spending quality time together, and how her dad is taking his precious time away from something else to enjoy begin with his daughter.
Now it's time to describe the Mr.Clean commercial which starts out with a woman trying to clean some stuff in her kitchen. Then Mr.Clean shows up to help her clean everything in a funny way that woman seems to love Mr.Clean and how he cleans. So both of these commercials used humor but stilled showed the product and what it's meant for.
Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.
The Andrew Jergens Co. persuades their readers by enticing them with a profound question, which sparks their sense of curiosity. In the ad, are the many rationales of why Jergens Dryad deodorant is beneficial and advantageous to its consumer. The ad, created in 1951, proposed that Jergens Dryad deodorant was superior and outranked its competitors, providing its readers with a sense of preeminence. This particular advertisement, is set to captivate predominantly a female audience.
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.
The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible
Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.
The company P&G have a product line called Old Spice, it contains deodorants, shampoos and, other man focused products. This line of products has been around for 75 years. Since this is a product for men the commercials that are produced are geared towards men and their confidence. In June of 2016 P&G released an old Spice commercial.
‘A Natural History of The Senses’ by Diane Ackerman allows the readers truly appreciate the sense smell. Ackerman goes throughout history, scientific evidence and different colorations on varying aspects of smell. She therefore allows the readers believe in smell as though it was a touchable sensation. She also allows the readers to creatively visualize memories, ideas and so forth. Ackerman allows the readers to think more in depth with how smell can be used in the daily lifestyle.
The wife’s reaction to the men in the commercial showcases how women were expected to act back in the 1960s. When the husband got upset with the wife for making terrible coffee, insinuating that her only purpose in life is to please him, and that if he is not happy she should feel guilty because it is all her fault. The wife running off immediately to the market to fix the problem so that she can mend the relationship with her husband. The wife’s life is portrayed in a way that suggest that women are supposed to live only to serve their husbands. The commercial also portrays the mentality that the only concerns women have are related to household chores, and that a woman’s whole existence revolves around housework and family.
Like many forms of other advertisements, the audience, if given the opportunity would choose to skip over them in their entirety. In the rare case however, some ads have left viewers wanting more and sharing messages conveyed with friends and families. Commercials are now well crafted, sharing a story and impacting one's emotions to influence the views of the audience. The ad presented by Honey Maid is one of many which hopes to address many ideals that the general public has in an ever-changing time where inclusion is applauded and exclusion is not. Commercials such as this raise awareness and help present a controversial topic in a beautiful way to help the audience appreciate and accept a new norm, “the traditional
The class began with each of us writing down a topic from the novel they’d be willing to discuss and a topic able to produce fruitful discussion. After we had all written something down, we all said aloud our topic of choice. Some highlights include Christina’s ever-growing disgust towards David for taking advantage of Lara, defining what a terrorist is, the prominence of nature as a symbolic tool in the novel, and lingering questions regarding the main characters. We decided to first discuss Summer’s topic regarding the considerable presence of nature within Wasted Vigil.
Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the