ipl-logo

Executive Summary For Kohl's

952 Words4 Pages

About Kohl’s Kohl's is a retail company determined to deliver consumers with the best quality products and merchandise possible. Their corporate philosophy is that the customer is principal and that all strategies must be directed toward providing a localized product offering and shopping experience to targeted consumers through department stores and online websites. Kohl’s has been opened for more than 50 years and is one of the largest discount department store chains in the United States, having more than 1,160 department stores in 49 states (Company Research Report, n.d.). Kohl’s product mix includes household items, clothes, shoes, cosmetics, leather products, and electronics (Company Research Report, n.d.). Their overall strategy is family-focused by offering consumers quality inexpensive name brand products. History The first Kohl's …show more content…

To attain this target, a marketing budget of $10M will be needed. This will allow Kohl’s to reposition and compete against other big box stores such as Walmart, Target, Macys, and online giant’s like Amazon and eBay. Situation and Analysis Competition in the mega retail stores is becoming tougher and tougher. Various changes in this industry such as clothing, groceries, and electronics are making it tougher for stores to survive within the industry. As a result, Kohl’s needs to reposition itself by entering into new markets that will appeal not only to middle age women but the millennial generation. In addition, a PESTEL analysis and Five Force analysis will be performed to gain more insight in problematic areas that may also affect Kohl’s. PESTEL Analysis of Kohl’s This analysis can be used to assess Kohl’s external environment that may affect the company. PESTEL analysis are defined as Political, Economic, Social, Technological, Environmental, and Legal Factors that are specifically within an

Show More
Related

  • Kohl's Essay

    566 Words  | 3 Pages

    Kohl’s a company that takes care of their customers, employees, and those that are less fortunate. Their focus is the well being and the growth of the families that work for them and the families that maintain the department store open. In other words, it’s core is based on helping others. The system designed to convenience everyone involved. As a result, it has spread to 1,160 locations in the US, 986 being innovative stores that are 88,000 gross square feet of retail space, and 178 non-innovative stores in 55,000 to 68,000 gross square feet of retail space.

    Read More

  • Bass Pro Shops By Kimberly Greenberger

    670 Words  | 3 Pages

    In this article, retail expert Kimberly Greenberger explains that in today’s world, more and more consumers are going online to buy merchandise, causing traditional brick-and-mortar retailers to struggle. Retailers especially taking a hit to profitability are department stores, either freestanding or those anchored in large, regional malls. As we have learned in class, there are many marketing and retailing techniques that can be used by these stores to gain a competitive edge and drive profits upward again. As we discussed in the Bass Pro Shops case study, many retail stores are suffering from the show-rooming effect.

    Read More

  • Discount Nation: Is Wal-Mart Good For America?

    963 Words  | 4 Pages

    Many corporations move to the mandate of a global capitalistic economy, and over the past quarter-century, several large multi-store retailers have experienced considerable growth. Wal-Mart is one of the leading industry giants with a presence in scores of markets that virtually all other vendors cannot compete. In a 2003 New York Times article “Ideas & Trends: Discount Nation: Is Wal-Mart Good for America?” Columnist Steve Lohrdec reported that “Wal-Mart points the way to a grim Darwinian world of bankrupt competitors, low wages, inadequate health benefits, jobs lost to imports and destroyed downtowns and rural areas across America.”

    Read More

  • Kohl's Essay

    558 Words  | 3 Pages

    The first store was opened in Wisconsin in 1962 and they now have over one thousand stores in 49 states. In December 2015 it was reported that Kohl’s took in over 8 billion but the Macy’s retailer soared with capitalizing in over 10 billion (Bailey, 2015). Macy’s and Kohl’s are constantly at competition for the number one retailing department store leader. Yet and still there is no one leader between the two because they alternate between who takes the top spot every year in terms of sales but in terms of fan favorite Kohl’s has been number one for three years in a row according to Forbes. The biggest threat of the department store industry is the fact that they sell some many items that there is always threats due to consumers easy to find substitutions.

    Read More

  • Nordstrom Executive Summary

    587 Words  | 3 Pages

    History Nordstrom, Inc. is a publicly traded, high-end retail company that was founded in Seattle, Washington by two Swedish immigrants in 1901. The retail mogul started off as one shoe store but now operates over 360 stores throughout the country. Nordstrom has also expanded their portfolio to include shoes, clothing, handbags and accessories (Cohen, 2017). SWOT Analysis (MarketLine, 2017) Strength • Integrated multi-channel retailing platform facilitates a seamless shopping experience. • Nordstrom Rack stores cater to the increasing base of price sensitive customers.

    Read More

  • Pest Analysis: PEST Analysis For Airbnb

    1333 Words  | 6 Pages

    PEST analysis is a model that uses environmental scanning to analyze the four factors, such as political, economic, social-cultural and technological. PEST analysis is a part of external analysis when making market research, giving the company an overview of the different factors in the overall environment. This strategy tool can also effectively understand the growth or decline of the market, the business situation, potential and operational direction. Political factor include government type and stability, freedom of press, rule of law, Bureaucracy, Corruption, environmental controls, trade restrictions, tariffs and likely political change. Economic factors include business cycle stage, economic growth, interest rates, exchange rates and

    Read More

  • Nordstrom Market Segmentation

    551 Words  | 3 Pages

    Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

    Read More

  • Pest Analysis Of Argos

    2674 Words  | 11 Pages

    In this segment we will discuss about the external forces of the company that are not controllable (Keegan and Keegan, 1989). PESTLE analysis will be an effective tool here to analyze the factors. 2.1.1 PESTLE Analysis PESTLE is a very effective macro environmental tool containing six important factor. Political Factors In India political factor is very vulnerable.

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • The Fashion Industry: An Analysis Of Porter's Five Forces

    2292 Words  | 10 Pages

    Porter’s Five Forces Analysis Porter’s Five Forces model entails the analysis of the five forces and the way each force affects the company’s financial performance. The five forces model is simple and powerful for Gap Inc. to understand where power lies. It assists in ensuring the company understands its current competitive position strength and the strength and weaknesses of new positions. Knowledge of where power is ensures the company can take advantage of their position, avoid making wrong decisions or moves, and enhance their weak positions.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

    Read More

  • Threat Of Five Pest Analysis Of Levi's Strauss

    1107 Words  | 5 Pages

    3.0 Value chain – primary activities 3.1 Value chain –support activities 4.0 PESTEL analysis of Levi’s Strauss PESTEL analysis module is which categories the environmental factors into key types. In this module Political, economic, social, technological ecological and legal factors are often

    Read More

  • Philip Ko Marketing

    983 Words  | 4 Pages

    1. Introduction Nowadays, marketing is often described as the soul of every business. Successful marketing strategy or lack of marketing activities are seen as crucial for the business success of a company. But before elaborating on the purpose of marketing and the value it creates for companies, let’s define its meaning and reach.

    Read More

  • Pestle Analysis Of Maybank Malaysia

    709 Words  | 3 Pages

    PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

    Read More

  • Pestel Analysis Of Starbucks

    879 Words  | 4 Pages

    2.0 PESTEL ANALYSIS
A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.

    Read More

More about Executive Summary For Kohl's

Open Document