In this HSBC advertisement, pathos begins right from the start as a, “what will happen next” factor comes into place. The audience may assume that the beginning is slow, adding that the rest of the video is slow. The background music adds an effect because it is also slow, with a soft voice. But, instead, the theme changes and it become loud with destruction. Pathos involves an effect, thus, it creates an effect where the audience is wondering what is going on. Questions come into to place, as to “why” everything being destroyed by the police. As shown in the video, pathos of the chainsaw adds a symbolic representation of pathos, because the emotion is loudness. Chainsaws are loud and create conflict, as in the video the camera points at the chainsaw, and then to everything going on. This conflict representation is that a chainsaw can cut deeply and into many things. Similar to how the main actor is unhappy as a police handcuffs her and she grins at her husband/boyfriend. …show more content…
Pathos of these characters attracts an audience because there is conflict between them as well, correlating to the chainsaw. A more relatable approach from an audience is if while watching this advertisement, they have a spouse. An audience watching may have a conflict, such as fight or disagreement with a loved one, their emotions change. At the end everything come together, as emotions change from gloomy to happy, similar to emotion of the actors changes, as the body language of the woman and man changes as she goes from holding the back of the motorcycle to holding her husband/boyfriend and
Two American politicians have made speeches about what direction they want their country to take. In this task, I am going to point out what language features and literary devices the politicians use to persuade the ones who listen to their speech. Speech 1 is made by Craig Johnson, and speech 2 is made by Susan Kilpatrick. When writing argumentative and persuasive texts, the purpose is to make someone believe you. Argumentative and persuasive texts overlap each other to a certain point, but when an argumentative text uses facts, a persuasive text also uses three different appeals.
Pathos is defined as being the emotional appeal that an ad has. Pathos can apply to the Chevy Silverado truck ad in a couple of different ways. The first is that the ad gives one a sense of hard work or hardworking. The ad achieves this because it shows a truck which is view as work vehicles pulling a large trailer. Also the background in the back of the ad is much roughed which also to give the truck and ad a sense of roughness.
In the speech “Everything You Think You Know About Addiction is Wrong.” the Author, Johann Hari, has rhetoric, when he uses ethos, logos, and most importantly pathos. Hari uses Pathos when he starts the speech with “One of my earliest memories is of trying to wake up one of my relatives and not being able to.” (00:12) when he says this he is getting the audience to connect with him on a emotional level, by expressing emotion, and that he experienced death, at a young age. Hari also uses pathos when he says “I realized we had drug addiction in my family” (00:12) when Hari says this, he is opening up about something most people don’t just talk about everyday.
Outliers by Malcolm Gladwell teaches you the understanding of success. Malcolm Gladwell in the book Outliers uses logos, pathos, and ethos to get his argument across. Outliers was written for the purpose to show the audience that success isn’t all on how hard you work, raw talent, intelligence or personality traits. Success comes from your culture, who your parents are, when you were born and the opportunities you have been given. The argument by logic, emotion and character are all put into Outliers to convince the readers that success is what you make of it.
In the words of Ayn Rand, “The word We is as lime poured over men.” This quote portrays the book Anthem and the threats of “We” that take place during the red scare. Anthem, written by Ayn Rand, depicts a story that revolves around a young rebellious man who goes against the collective mind of his society and follows his passions and ideals in the world where everything about the past has been wiped out from a great war. Equality, with strong reasoning, had motivation of personal interest that allowed him to escape from the collective society Equality’s motivation is fueled by personal interest. “It is a sin to write this, It is a sin to think words no other think and to put them down upon a paper no others are to see.
The current meaning of pathos is having to do with emotions like happiness, sadness, and amazement. Advertisements often use pathos as a rhetorical strategy to get their audience to laugh and make their product seem more likable. Both the first and second commercials use an emotion that appeal to the majority of the population, humor. The Hyundai commercial highlights the humorous relationship between a father and his daughter’s date. Kevin Hart, the father, goes to extreme measures to “scare off” his daughter 's date using the car finder feature on the Hyundai Genesis.
Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
Music is a powerful force that people make every day. Music expresses what one person is feeling and it can pass on and relate to others. Whether it the beats or the lyrics of music it can make us feel a certain way. Many rappers though out the years use their voice to speak up for the people that believe they do not matter. Music gathers people together because we relate to the lyrics that are being said.
In the text, it is about why colleges and/or professors seem to give out A’s to students. It could also cause the value of grades inflate. Staples explains what seems to be the problem as well as showing what could be a solution. Staples wants reader to understand colleges are starting to be devalued. He goes on to emphasize why the colleges/professors feel forced to give in and give students A’s, why it will not change.
Blackfish Rhetorical Analysis One fish, two fish, red fish, Blackfish. Blackfish is a documentary created by Gabriela Cowperthwaite to expose Seaworld and to show people what really happened with attacks on trainers such as the one Dawn Brancheau and the mistreatment of animals through many series of interviews of ex-trainers, experts on orcas, orca hunters, and eye witnesses of gruesome experiences. She accompanied her interviews with an array of video clips to back up her interviewer 's testimonies for her film. Cowperthwaite built her argument against Seaworld by using various examples of ethos, logos, and pathos.
The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car.
Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a
Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.
February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove.