Pepsi Pestle Analysis

Contents

SECTION A 2

A.1 2

a) Marketing Management 2

b) PESTLE factors 2

a) 3 aspects of a product with the use of a product from PepsiCo 3

A.2 4

a) Who are resellers? 4

b) 4 Types of market segmentation 4

c) Factors affecting pricing decisions 5

SECTION A

A.1

a) Marketing Management

Marketing managers play a critical role in the success of a company. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).

Marketing management is concerned with the writing out of a confident program, after careful study and forecasting of the market situations and the final performance of these plans to achieve the objectives of the organization. Therefore marketing

Both consumers and governments penalize firms for having adverse effect on the environment. Running water for a hydro-power plant is an example.

a) 3 aspects of a product with the use of a product from PepsiCo

Product design has been recognized as an opportunity for differential advantage in the market place. The appearance of a product influences consumer product choice in several ways. The present study identified the different ways in which the appearance of a product plays a role in consumer product evaluation and, hence, choice

One such product is 7Up a soft drink which of was invented by invented in October 1929 by Charles Leiper Grigg, a man who ten years earlier had formulated a carbonated orange-flavored drink (“Whistle”). 7 Up logo includes a red circle between the "7" and "Up". The "7" refers to the drink 's seven ingredients, and the "UP" has to do with the soda 's rising bubbles. This version is supported by an early 7UP tagline: "Seven natural flavors blended into a savory, flavory drink with a real