Pandora Case Study
Pandora
INTRODUCTION
Pandora Internet Radio is a music streaming and automated music recommendation service powered by the Music Genome Project. The service, operated by Pandora Media, Inc., is available only in Australia, New Zealand and the United States right now. The service plays musical selections of a certain genre based on the user's artist selection. The user then provides positive or negative feedback for songs chosen by the service, which are taken into account when Pandora selects future songs.
FOUNDING
Pandora founder Tim Westergren, a musician, he was play the piano in a band for 10 years. In 1999, Tim Westergren and business partner Will Glaser conceived the "Music Genome project”. The plan purpose is "capture the essence
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Since the Genome is proprietary, there's no possibility for independent review. Also, in a much broader way, the Music Genome Project assumes that music's traits can be objectively analyzed at all that the mind of the listener can be left out of the equation.”
Before, pandora get 70% market sharing in USA, this is a big success in radio market. After, with the development of iTunes,Spotify, those music radio show up，Pandora is in the predicament .Regarding the player itself, an issue arises when you create a station using an artist like The Beatles as the seed. Some artists have such a varied collection of styles that there are endless ways the Genome algorithm can go when determining matches.
And, all of the Internet radio struggling with the SoundExchange, Pandora as a “big boss” will keep fighting with the royalty system, keep the balance between them. Anyway, not only doing for make money, but also for music bring the best services for users.
QUESTION
1.what is make pandora successful?compare with another music app ,what is
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In the United States copyright management system, pandora except as a proportion of revenue like traditional radio stations (currently about 1.8%) royalty payments lyrics, but also come up with more money to pay for recording Royalty (traditional radio stations do not pay the money), Therefore, pandora has also called for reform. If copyright management system can be relaxed, pandora instantly profitable. But ,now still constraints caused by management system and all the incomplete legal. In a survey last year, it had a 31% market share in the U.S.,while iTunes Radio had only 8%. A lot of that popularity came down to Pandora enter the market early.Some of it also supposedly came down to doing internet radio better than the competition. Pandora certainly works harder on sorting music than anyone else.But as the main power of music app revolution, Pandora already successful at this
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