Propaganda Used In George Orwell's Animal Farm

“To swallow and follow, whether old doctrine or new propaganda, is a weakness still dominating the human mind” (Charlotte Perkins Gilman). Throughout history, propaganda has been used in many different situations and events, whether effective or not, it has brought people together and against each other. In the book Animal Farm, the author uses many scenarios where propagandas such as testimonial, fear, transfer, repetition, loaded works, name calling, and bandwagon are used to manipulate and deceive the animals on the farm. In the book many propagandas were efficient, but one that had a huge impact on the revolution was repetition—using repeated messages on pictures to persuade. Although propaganda is not a technique that involves force by the user, it is a technique that alters the choices and actions of the animals. In the novel Animal Farm, the author, George Orwell uses repetition as the most effective propaganda because throughout the farm in many scenarios, animals were manipulated

Repetition is strongly used in ads, commercials and even music songs. It causes the audience to eventually become persuaded into buying a product. Businesses are successfully and effectively using repetition correctly because as shown the consumers are falling into the hands of the corporations. In a commercial by Subway, it uses a catchy and repetitive song to grab the attention of the the consumers to effectively “get the song stuck in their heads.” During the commercial the phrase goes, “ Five, five dollar foot long” (Subway 2013). The repetitive phrase puts a thought into the buyers whenever they think about buying fast food. At some point the audience might even catch themselves singing the phrase without even realizing it, this shows the success of propaganda and its