“Hey Kid, Wanna Play? We're Short A Guy!” is the basis of the catchy commercial that attempts to draw us in as consumers to want to purchase Nike products. This fast paced commercial put to the song “Surfin’ Bird” by Trash (a Peter Griffin favorite for any Family Guy fans) targets an audience of teenagers and young adults (that are obviously athletic). The premise of the commercial (which feels like almost a short film) is A young mixed ethnicity boy is skateboarding alongside an inner city park/basketball court and some others ask him to join in, since they've just realized they're “short a guy” for their pickup game. Right from that very first scene we begin to see that the product, which at this point is Nike apparel for basketball such …show more content…
Every summer there is a huge emphasis in media and especially by our First Lady, to stop playing video games or sleeping and to get outside and get moving, especially in America were juvenile obesity is running rampant. The commercial incites an intrinsic push for kids to get out and play sports while also indirectly convincing them to buy Nike products. Nike also strategically uses a wide range of people in different races, ethnicities, genders and body type to create an illusion of an atmosphere within their brand that makes people feel like they belong especially with the people in the commercial even if they are guest starring professional athletes. Yet while trying to innovatively reach all appropriate audiences Nike still couldn't skip a little controversy. Even though the commercial carries a great universality of sports when it comes to children's sports heroes, the argument or controversy that can be related with this commercial is that some commentators and feminists alike have suggested that casting a girl as the main character would've been innovative and overall more powerful. Why can't a game be short a “girl”? There is definitely not enough representation of women in certain types of media when it certain topics especially sports, woman are being underrepresented in commercials etc. yet are