SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the …show more content…
Hence, the name itself will increase consumer trust and attract a large amount of customers to visit the theme park and resort. • The theme park will also have a great range of ages in relation to the target customers, i.e., it will not only attract children but will also attract those who have previously played and experienced the game of monopoly. • Dubai as a city has a lot of land that is unused and hence any expansion plans for the theme park and resort can be carried out with negligible difficulties. Expansions can be carried out based on the popularity of the theme park and resort. Weaknesses • One of the major issues of a theme park is the weather, Dubai is accustomed to dry and hot weather almost all year around, and hence this could play a major role in the amount or sum of people that visit the theme park. • Innovation and Change will require large amount of time and money. There will be a significant cost involved in construction and restoration of the theme park. Opportunities • The biggest opportunity would be the introduction of new and innovative rides. The theme park promises to offer the customers and visitors from all around the world the highest quality of products and …show more content…
The main reasons are due to the different locations, providing different types of services and products, and involve a variety of different target markets. PEST analysis stands for “Political, Economic, Social and Technological analysis” and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management (Koumparoulis, 2013). Political Factors The political scenario in the Middle East is one that is not very complex. It consists of a government that wants to position the region on the forefront of the business tourism market. Since the builders Emaar are partially owned by the government, the decision to build the theme park will be one which is taken with the consent of the government and will be in compliance with the rules and regulations that are set by the government. Hygiene and secured collection and disposal of waste, and sustainable recycling are all vital factors for the success of a project of this scale. The theme park will partner with leading Environmental and Energy Solutions Companies. Such a partnership will allow our theme parks to have professional expertise in order to maximize waste diversion and processing of food waste within the site. This will provide our customers with a healthy and sustainable
EXECUTIVE SUMMARY TD Corporation is preparing to launch a new department store specifically for party supplies called Party City. Party City is positioned world wide by the slogan “Nobody Has More Party For Less” – indicating that the store offers more in the way of desirable product features and benefits at a competitive price. TD is taking advantage of the lack of resources for this market on the island. Party City will target multiple age structures of the population because the various events that are planned throughout an individual’s life-cycle. Other target markets will include those from the Psychographic and Behavioral segments.
Odeon Cinema becomes the largest cinema in the UK, with over one hundred cinemas. The founding of Odeon Cinema was Oscar Deutsch in 1930 (Odeon Cinema, 2018). The spelling of Odeon was an acronym of Oscar Deutsch Entertains Our Nation, at that time their art decoration and their interiors became the company icons. In the beginning, their mission statement was “not only simply somewhere to watch films, but somewhere to experience them” based on Herte (2018). The ODEON was acquired in 1941 by J Arthur Rank who had interests in the film production and distribution, in 1998 the company launch their rebranding campaign to reinforce ODEON place as market leader in the UK with introducing the “ Fanatical about the film” to UK cinema (Odeon Cinema,
It has one of the fastest growing tourist destinations, with a safe environment in means of security. It is classified as a high income developing economy by the IMF (International Monetary Fund). The geographical location of the country itself, being located between Asia, Europe and Africa is a huge advantage to the investors. SWOT ANALYSIS To evaluate the company in ways of progress, success and the faults of the company, an analysis called the ‘SWOT ANALYSIS’ is used. It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business.
Who’s That: Elizabeth Magie (Phillips) General Purpose: To inform Specific Purpose: My specific purpose is to inform my audience about the true inventor of Monopoly and the surprising story behind the game’s invention.
Macro-environmental are uncontrollable factors that influence a business’ strategic planning, decision making and operations (Chartered Institute of Personnel and Development, 2015). However, by understanding its macro-environmental factors, the business could take advantage of these factors and maximize their opportunities, whilst minimizing their threats. The 6 factors of PESTEL analysis include: Political, Economic, Socio-cultural, Technological, Environmental and Legal factors. In this case, it highlights the contextual information of the civil aviation competition of uncertain environmental, political and economic anarchy for flight
A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,
C) Provide the senior managers of Alphabet Games with a set of guidelines to follow that would enable them to carry out an effective SWOT analysis. Provide guidelines of SWOT analysis. We can define SWOT Analysis as a strategic planning tool utilized to evaluate the Threats, Weaknesses, Strengths , and Opportunities involved in a business venture or in a project or in or in any other case of an organization or individual to pursuit of an objective it must requiring a good decision. It includes observing the advertising environment, interior and outer to the person or company.
• The adventure theme park will establish and strengthen relationships with travelling agencies Price • The company will adopt a mass market penetration which will commence with low prices to stimulate the demand. This will also assist in attracting the targeted audience as the buying power is declining in the South African market due to increase in interest rates. This will further allow the company to capture a large market share and build the image of the park.
By keeping the parks American-Disney themed, people from other cultures such as China, Europe, and Japan could have an American experience in their own region without the costs of long distance travel. Additionally, in some areas there are state regulations that prohibited or limited travel abroad to local residents. In this way, Disney was able to offer a uniquely American experience to many who otherwise would not have those opportunities. When Disney crossed international borders, they quickly established local and regional business relationships. Through these relationships, materials and manufacturing became much cheaper and gave Disney a competitive edge in their large merchandising sector.
PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.
An interesting fact about Walt Disney’s Disney World is that on one of the four kingdom’s opening day, there was approximately around 10,000 people. Disney World has approximately 48 million visitors who annually come to the four kingdom parks for family vacations and other special occasions (www.orlando-florida.net). Many families all over the world come to visit Disney World for many reasons whether they want to have an experience of a lifetime or if they already have been and want to visit again. As one of the two Disney World’s slogans says, Disney is “The Place where Dreams Come True”(disneyparks.disney.go.com).
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.
Challenge of modernization and globalization in the UAE society Introduction The UAE is renowned for its rich cultural heritage heavily manipulated by Arab and Islamic traditions. UNESCO has particularly acknowledged the Emirate of Sharjah as a fascinating emirate that has single handedly taken measures in protecting the rich cultural heritage of the Arabs. A classic example is anchoring the Dubai Shopping Festival in cultural values that are local and traditional. It should be noted that the primary aim of the festival is to attract tourists from all over the world.
Dubai Sightseeing: Not To Miss Experiences for Any Traveller The United Arab Emirates is famous for many things and the popularly known for the tall tower, man-made islands, modern architecture, luxury lifestyle, and shopping is the city of Dubai. On one side if you have the glittering wonderful city then on the other side dessert to explore during your vacation. In fact, Dubai is the hot spot for all the travellers and back packers for the iconic skylines, revolutionary hotels which are transformed to magnificent and lavished spot for luxury to make the journey luxurious and night life. It is also famous for wonderful cuisine like kebabs, biryani, cardamom coffee served in many restaurants and hotels as a welcome drink & luqaimat. Traveller
2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.