Woolworths Vs Cole Essay

Part I: woolworths and Coles have too much market power in the Australian supermarket Industry

Supermarkets are having a crutial role all the sectors of agricultue field in Australia. the growth of share market for these supermarkets have made a very heigh cometative in ascepts of farmers and all the suppliers. these two plays an important role in ascepts of imblancing in the market growth for these two big supermarkets in all agriculture industry. while comparing to the growth of these supermarket in the share market value has incresed to 60% to 70% while comparing to past four to five years. which also states that woolworhts and coles which has a growth of profit has rapidly increased from 25% to 40% respectevely. in the feature these two

woolworths and coles have high rate of satisfaction from the costumes in ascepts of better price and better quality of product. when compared to other supermarketes these to gaint supermarkets have contunesly decresing their prive levels upto 6 percentage to 11 percentage. Many of the small scale compenies adopted by these both comapnies to enable consumers to enjoy the less market prices at more realiable prices. these Australian compamies Woolworths and coles are tremendesly growing day by day in all grocery needs and daily consuming goods. these are having a rapid growth when compared to other Supermarkets like Auldi and IGA. With limited competition and chances to pressurize suppliers to keep cost lower enable both giants Coles and Woolworths to increase their profit margins more heavily in the last 15 years from 3% to 8% of rise in all ascepts.Two companies are directly involved in this alliance. They are Coles and Woolworts Australia Limited. The alliance projectcommenced in the first stage was completed withCML taking over the operation of more than 150 sites in the state of Victoria. Progressive rollout was planned for completion by July 2004, but was actually completed in March 2004, with more than 580 sites operated