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Snuggie Ethos Pathos Logos

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The Snuggie, a device that has been sold millions of times has one of the best examples of a company using pathos, ethos, and logos to sell their products. They use many different examples of this by the timing of this advertisement being aired when the recession hit the United States. The original Snuggie ad appeals to pathos, ethos, and logos in the pursuit of selling the most amount of Snuggies. They do this by playing into a persons, emotion, character, and reason to sell Snuggies. Pathos, ethos, and logos are modes of persuasion used to convince audiences. This boils down to pathos appealing to peoples emotion, ethos appealing to peoples character, and logos appealing to peoples reason. These three things together are a very good way of …show more content…

Character, or ethos, is found in many different ways during the playing of the Snuggie Ad. This the original advertisement for Snuggies was aired in 2007, very shortly after the recession had taken place in the United States. The advertisement began by saying that it would not be economically responsible to use the heater. The advertisement tries to make the viewer guilty if they use the heater more. The advertisement uses upbeat music in the background when talking about the Snuggie. This can show that the product is good and that it can be trusted. The usage of the different people show that this product can bought and used by all people. The advertisement uses an elderly woman, a college student, and parent and children to make this argument. The company’s willingness to offer a 30-day refund, money back policy. They use this to show their confidence in the product. This would naturally make the customers more comfortable with the idea of buying a Snuggie. These facts about how the company is willing to give your money back, and the actors being happy when they are wearing a Snuggie, makes the compelling argument towards peoples emotions that they should buy the

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