Porter's Five Forces Analysis: Palliser Furniture Ltd
PORTER'S Five Forces Analysis " Threat of New Entrants: According to the reading the Palliser Furniture Ltd is one of the Canada largest furniture producer that has grown significantly in Canada, United States, Mexico and Indonesia. Currently, the furniture market remains big, and many furniture manufacturing companies have developed a variety of products with highly competitive prices and quality standards. Likewise, one of the most significant advantage to Palliser Furniture it is that has been trading over almost thirty years with the Asian market, so they know the market genuinely. Because of this, I think that there are two attractive reasons to enter the business, Firstly, it is because China furniture market has introduced competitive …show more content…
The furniture industry has been growing a lot around the world by offering excellent designs available for anyone even I think that buyers could buy furniture wherever they want. On the other hand, the supplier has a significant challenge to develop attractive products that allow catching the customer faster than their competition. The Palliser Furniture Ltd is one of the Canada largest furniture producers and is well known because of their innovative and quality products, so they have the advantage to manage the market on your way. Therefore, I would assess this threat as medium …show more content…
Furniture are use in everyday activities by people bring to them comfort and wellness I would say that it is a " vital item for living". However, in my opinion Palliser Furniture should be focus their marketing strategy on differentiation, it means design, fashion and, functionality. Therefore, I would assess this threat as low. " The Intensity of Rivalry among Competitors in an Industry: The furniture industry it is vast and intensely competitive market. The global demand has increased the number of competitors due to their continuous growth, whereby it becomes an attractive business for entrepreneur and investors around the world. Then, people can choose excellent products for low prices and high quality. So, by introducing new products (design, fashion and, functionality) could make the difference to cope rivalry among competitors. Therefore, I would assess this threat as high. " Summary: The Intensity of rivalry among competitors in an industry it is a low threat, threat of new entrants, , the bargaining power of suppliers and the bargaining power of buyer are all medium threats and the threat of substitute products and services it is a low threat. As a result, I would say that Palliser Furniture Ltda. would be an attractive business because of the
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