The current meaning of pathos is having to do with emotions like happiness, sadness, and amazement. Advertisements often use pathos as a rhetorical strategy to get their audience to laugh and make their product seem more likable. Both the first and second commercials use an emotion that appeal to the majority of the population, humor. The Hyundai commercial highlights the humorous relationship between a father and his daughter’s date. Kevin Hart, the father, goes to extreme measures to “scare off” his daughter 's date using the car finder feature on the Hyundai Genesis. He uses the quote “A dad’s gotta do what a dad’s gotta do” which adds, even more amusement to the advertisement. The T-Mobile commercial alludes to a past humorous experience that Steve Harvey had while hosting the Miss Universe Pageant. He read the wrong name when announcing the winner of the pageant, so T-Mobile jokingly hired him to recreate the event for their advertisement. The humor that many spectators will find in this often makes them sway towards T-Mobile rather that its
At the top left of the advertisement the author uses ethos to describe the type of person who smokes Camel products. “The doctor is a scientist, a diplomat, and a friendly sympathetic human being all in one…” Because the doctor is described as being a good example, people will be more likely to purchase the cigarettes because such a trusted member of
Second is pathos, pathos is the sadness or pity in an advertisement. Pathos helps the viewer relate to the ad by affecting the emotions of the viewer. Using pathos in this ad is a strong asset that the ad has to offer. When the viewers see the noose, they think of death. The CDC is using the views on nooses and knives to help relate smoking to
Most Shocking Second a Day Video it is based on a little girl’s life change. This visual argument shows how in an exact year a Syrian girl’s life completely falls apart because of the war. It shows how the development of an armed conflict negatively impacts the life of a child. In just one minute and thirty-three seconds this advertisement managed to represent the situation that many kids are facing. The rhetorical appeals and the compositional features of the video make the audience feel touched by the experience of the little girl making the argument effective. Nevertheless, it fails to support logos making pathos and ethos the most important appeals of the argument.
Pathos is a Rhetorical Appeal that the commercial does portray in many forms. It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space. Another example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts
The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit. This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum.
This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos. However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement.
This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed. Towards the ends the puppy is finally put up for adoption and is handed to his new owner (Budweiser Brasil). As they are driving off however, his friend horse runs for him and cinematically leaps over the fence enclosing him (Budweiser Brasil). The Puppy is then escorted back the farm by him and all the other horses on the farm (Budweiser Brasil). This is the climax in the story where the audience really starts to wonder if the puppy is going to be taken away forever or not. However, the conflict resolves to a happy ending with him getting to go back home. This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes
The Wounded Warrior Project recruits the aid of the American public to honor and assist injured veterans of the United States armed forces. Through financial aid, the non-profit organization provides programs for the physical and mental injuries of soldiers with little or no cost to the warriors. The organization also offers support services for the warrior’s family (www.woundedwarriorproject.org). Through advertisements, the Wounded Warrior Project hopes to gain the public’s aid to finance the organization’s programs. The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.
For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own. Subsequently, a voice narrates, “If this is how your child feels after losing you for a minute, just imagine if they lost you for life” (0:48 “quit”). The statement leads the audience into thinking that the little boy’s mom will never return. Moreover, the quote is assigning guilt to the smokers who have kids, because if they smoke then they will leave family
The Smokey Bear Wildfire Prevention project is the longest running public service advertising campaign in the United States (“Smokey's”). Despite the campaign's success over the past seventy years, wildfires are still among the top issues affecting America today. One Smokey Bear advertisement, created by Albert Staehle back in the 1940s, particularly requires us to revisit it and analyze it because the effects on the Americans were historic in that they brought the country together during a time of division. The campaign revealed this ad during the end of World War II which was a big part as to why it was so successful. The visual includes appealing images of Smokey in the foreground pointing towards the fire and two other bears in the background
The advertisement displays an all capitalized statement by Archie Anderson, “I’m one of America’s 45 million smokers. I am not a moaner or a whiner. But I’m getting fed up. I’d like to get the government off my back.” This immediately captures the reader’s attention; such a statement leaves a reader with the urge to need to know what Archie has to say next. Archie’s target audience is not aimed exclusively towards smokers only but for non-smokers as well. His statement, “If you’re a non-smoker you may think the current attempts to ban smoking in America have nothing to do with you. But if you give me two minutes, I 'll tell you why I think it 's important that you know what 's going on and how it 's going to affect you.” Archie is committed to explain the cause and effect of banning smoking in America to individuals who do not smoke, thus persuading non-smokers to be on the same team as smokers who will be affected by
“My Dad is a Liar” is a heart-wrenching commercial that accurately depicts the sacrifices and challenges of being a parent. This seemingly simple-plotted commercial conveys its intended message and appeals to its audience through the utilization of pathos, ethos, and logos.