Star Wars: Movie Promotions

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The category I have chosen is movie promotions. Every year thousands of movies are released, however some stand alone as large blockbusters. For instance, Jurassic World was a summer hit breaking records and remaining number one in the box office for several weeks. This December Star Wars: The Force Awakens will be released. This hit has already created so much buzz it crashed Fandango, AMC, Regal and multiple other sites when ticket sales were released on the 19th (Forbes). Besides the obvious excitement built around the Star Wars movies themselves this synergy is created through mass amounts of promotions and advertising in the proper channels. According to Rethinking Media Change: The Aesthetics of Transition Star Wars is referred to as

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