Condé Montrose Nast Essays

When it comes to advertising, Rayner, Wall & Kruger (2003) mentioned that one of the most important debates is the influence that advertisements have on its audiences. Advertising and marketing campaigns have been increasing and there seems to also be an increase in the amount of controversial advertising being distributed through mass media. Waller (1999) mentioned that this may be due to the fact that today’s society is more complex and that advertising agencies are trying to be more creative to