Kaela Kimura Essays

  • English Gum Commercial Analysis

    1156 Words  | 5 Pages

    to make] In a 2010 commercial for Meiji’s XYLISH Gum, an anonymous white woman poses as Japanese singer and fashion model, Kimura Kaela, the spokesperson for XYLISH gum. The woman is dressed as the singer in metallic pink disco leggings and dramatic bangs and stands still, with one hand on her hip and with a pack of XYLISH gum in the other. She introduces herself as Kimura Kaela and stumbles over her words while reciting the Japanese script. A disclaimer in fine print appears at the bottom of the screen