Semiotic Analysis of a Dove Advert Focusing on Whether or Not the Advert Re-enforces Hegemonic Views of Race, Gender and Class Essay by Martyn McGrath The study of semiotics dissects an image by looking at various aspects of the image itself, such as lighting, camera angles, and what these things mean to the ideology behind the image. Semiotics is defined as the “The science of signs, or the study of signs and sign systems.” (O’Shaugnessy and Stadler, 2012:131). This essay will be a semiotic analysis