the intended value to chosen customers. It consists of 7 elements: product, price, place, promotion, people, processes and physical evidence (Palmer, 2012). In this section, the “place” of the marketing mix will be investigated in the context of Whiskas. Place decisions involve transferring products and services to final customers when and where they want to purchase them (Dibb et al., 2006). A channel of distribution is defined as a set of individuals and organizations that “help make a product
There are many cat and kitten diseases, far too numerous for me to go into at this time, plus the fact I am not too knowledgeable in that area. For now I am going to touch upon some of the more common illnesses your cats may face and ones I am more familiar with. Pneumonitis: is a cat disease that takes on the symptoms of a human's common cold. It is caused by a virus giving the kitty a runny nose and eyes, along with sneezing and drooling. It is not a fatal disease, but one that is very uncomfortable