ipl2

Ad*Access

Ad*Access

“The Ad*Access Project, funded by the Duke Endowment “Library 2000” Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, prov …
Subject: Business & Economics–Marketing & Advertising; Arts & Humanities–Fine Arts–Graphic Arts & Design; Arts & Humanities–History–History By Region–North American History

Emergence of Advertising in America

Emergence of Advertising in America

“EAA presents over 9,000 images that illustrate the rise of consumer culture, especially after the American Civil War, and the birth of a professionalized advertising industry in the United States. The images are drawn from over a dozen separate collections in the Hartman Center and Duke’s Rare Book, Manuscript, and Special Collections Library. The …
Subject: Arts & Humanities–History–History By Region–North American History–United States History; Business & Economics–Marketing & Advertising; Arts & Humanities–Fine Arts–Graphic Arts & Design

Google Analytics

Google Analytics

Designed to help people market their websites more effectively, Google Analytics provides valuable tools that collect, analyze, and report data while providing users with relevant market information.
Subject: Computers & Internet–Internet–World Wide Web; Business & Economics–Marketing & Advertising; Business & Economics–E-Commerce; Business & Economics–Statistics; Applications By Type–Web Development Tools–Web Analytics Tools

SEO Logic Search Engine Optimization and Placement Services

SEO Logic Search Engine Optimization and Placement Services

Although this is a commercial site, the free content provided is very useful. From the left column link to sections on a search engine optimization tutorial and a basic introduction to the tools of web traffic management. The Search Engine Marketing FAQ sections provides answers to some of the hundreds of questions asked by marketing executives at …
Subject: Business & Economics–Marketing & Advertising

India PR Blog

India PR Blog

“India PR Blog discusses trends and issues in the public relations and communications, marketing, advertising, and social media marketing space in India. The blog also provides resources, tips, and tools for the practice of PR and digital marketing for communications professionals.”
Subject: Regional & Country Information–Asia–India; Business & Economics–Marketing & Advertising; Business & Economics Blogs; Business & Economics Blogs; Regional & Country Information Blogs

Journal of Applied Business Research

Journal of Applied Business Research

Very selective highly academic double-blind refereed journal with articles focusing on a broad range of topics from management to accounting to economics. Archives – most recent issues not available for free online.
Subject: Business & Economics–Accounting; Business & Economics–Marketing & Advertising; Business & Economics–Business Administration & Management

Market Research Portal

Market Research Portal

This UK-based site offers online resources and research of interest to “market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.” It includes an overview of the field, a section on how to conduct market research, recent research broken down by industry, a library of …
Subject: Business & Economics–Marketing & Advertising

Business Wire

Business Wire

Business Wire provides “full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.”
Subject: Business & Economics–International Business; Business & Economics–Business & Economics News; Business & Economics–Finance; Business & Economics–Marketing & Advertising; Business & Economics–Industry–Publishing & Media

International Business Center (CIBER) – Michigan State University

International Business Center (CIBER) – Michigan State University

Web directory. This Center for International Business Education and Research (CIBER) gives quick access to leading sources of information on international business, such as globalEDGE, the Academy of International Business (AIB), the Consortium for International Marketing Research (CiMAR), and other CIBERs.
Subject: Business & Economics–International Business; Business & Economics–Marketing & Advertising

Teleplaza

Teleplaza

Directory of product and service suppliers for the call center industry (telephone sales and customer service). Categories: outsourcing, computer telephony, software, international call centers, and more.
Subject: Business & Economics–Marketing & Advertising; Business & Economics–Industry–Other Industries