Examples Of Consumerism In Tyler Durden

Powerful Essays
Tyler Durden was right all along.

“It’s only after we’ve lost everything that we’re free to do anything.”

Tyler Durden is a character played by Brad Pitt in the movie Fight Club which came out in 1999. Most people dismissed Tyler and the whole movie at that time as unethical. But in my opinion, it wasn’t unethical. It comes out as a little strong maybe, but I think the point it tried to make needed a little strong. It talked about consumerism, what has our life come to and even our existence. So we are going to discuss each one of these and try to show why Tyler Durden might have a point.


“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don 't need."

There is a scene in the movie where the narrator (Edward Norton) and Tyler Durden are talking in a bar. The scene goes like this:
Tyler Durden: Do you know what a duvet is?
Narrator: It 's a comforter...

Tyler Durden: It 's a blanket. Just a blanket. Now why do guys like you and me know what a duvet is? Is this essential to our survival, in the hunter-gatherer sense of the word? No. What are we then?

Narrator: ...Consumers?

Tyler Durden: Right. We are consumers. We 're the by-products of a lifestyle obsession.

Tyler has a point. We are way past that ‘buying the products that we need’ thing. Sure one may argue about the usefulness of many products that are not essential to our survival in the ‘hunter-gatherer’ sense, and there really are some extremely useful
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