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Jfk Civil Rights Address Rhetorical Analysis Essay

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The Civil Rights Movement was a mass popular movement to secure African Americans equal access to opportunities for basic privileges and rights of U.S. citizenship.1 In 1963, a crisis occurred at the University of Alabama as two African American students were turned down from admissions although they were formally certified. The Civil Rights Address,2 presented by former president John F. Kennedy, was given in the Oval Office on June 11, 1963, shortly after this crisis was dragged out. Kennedy delivered this speech on both radio and television, so his message would extend to not only the citizens of America, but also other nations around the world. Kennedy addresses the reoccurring issues regarding race equality in the United States, and hopes to change the mindset of the American community in respect to these issues. In his Civil Rights Address, John F. Kennedy uses rhetorical appeals to convey that there must be a change regarding equality in America. For Kennedy to sway his audience, he connects to and unifies all who are listening to his address by using the rhetorical appeal of pathos. Kennedy is a favored and …show more content…

Kennedy’s Civil Rights Address, rhetorical appeals are strongly used to convey his purpose that there is a drastic need for a change in equality in America. Within the process of swaying his audience, Kennedy connects and emotionally involves his viewers through a fear factor. He relates to his audience and gains trustworthiness by expressing his morals and including himself in these issues. He consistently backs up his claims with facts and examples, which signifies the importance and seriousness of the presented problems. These appeals are used throughout Kennedy’s address to reiterate his argument that the system needs changing. The purpose of the Civil Rights Movement was to end racial segregation and discrimination and establish equal rights for African Americans, resulting in a Civil Rights Act and Voting Rights Act to do

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