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Part One Of Thank You For Arguing By Jay Heinrichs

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In the Introduction/Part One of Thank You For Arguing by Jay Heinrichs, the author uses real-life examples to inform and entertain the reader about the significance of arguing in society and how to do it efficiently. In order to effectively argue, Jay Heinrichs explains that the individual must first know what their purpose or goal is. An effective argument results in action or choices and by discovering what the speaker wants out of an argument, he/she can form the argument accordingly. Furthermore, Heinrichs states that any issue involving persuasion can fit into the categories: blame, values, and choice. Blame issues should be addressed in the past tense and is named by Aristotle as “forensic” rhetoric because it deals with issues of justice in the courtroom. These issues usually result in punishment for a particular side. In addition, issues relating to value should be argued in the present tense or in Aristotles words, “demonstrative” rhetoric. These have to do with what is morally right or wrong and tend to end with a good or bad relationship between people. However, the most productive arguments are done in the future-tense (“deliberative” rhetoric). These are choice issues and are so …show more content…

In order to win over a side effectively, the author mentions Cicero’s three strategies: changing an audience’s mood, mind, and getting them to act. By changing an audience’s mood or emotions, they become more susceptible to act because it allows them to relate and gain interest in the issue. Additionally, manipulating the audience’s mind or opinion will lead them to choose or decide what the speaker wants. Finally, getting them to act is more difficult than the other strategies because they must be committed on a more personal level. The combination of these three components is vital to creating a compelling and productive

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