Alcopop Essays

Social Norms Theory Intervention (Background) An analysis of Perkins and Berkowitz (1986) showed their approach using social norms theory worked in reducing binge drinking. Social norm theory would suggest that students consume alcohol in college and university in attempts to “fit in” (Perkins & Berkowitz, 1986). Many students have misperceptions on the drinking norms among their peers, but will use this perception to guide their behaviours and attitude towards drinking (Glider et. al, 2001). There

ENGLISH ASSIGNMENT 5 BINGE DRINKING TASK A - Summary “Would an alcohol advertising ban work?” is a news segment by Channel 4 News from September 2009, in which they discuss the media’s potential influence on the alcohol culture among young people, where binge drinking has become a popular activity to partake in. The British Medical Association (BMA) claims that certain alcohol beverages were designed to appeal to the younger generation, and thereby making it seem as if alcohol was an essential part

Do alcohol manufacturers target advertising at youth? This question has plagued parents, advocacy groups, social researchers and even the government for years. Organizations such as the Center for Alcohol Marketing and Youth (CAMY) have steadfastly claimed that they do, and that these ads contribute to the problem of underage drinking. In April 2005, after tabulating the number and type of ads found in magazines and other media, CAMY analyzed the data and appeared to come up with a definitive empirically-grounded