Condé Nast Publications Essays

  • Controversial Advertising Influence

    1031 Words  | 5 Pages

    When it comes to advertising, Rayner, Wall & Kruger (2003) mentioned that one of the most important debates is the influence that advertisements have on its audiences. Advertising and marketing campaigns have been increasing and there seems to also be an increase in the amount of controversial advertising being distributed through mass media. Waller (1999) mentioned that this may be due to the fact that today’s society is more complex and that advertising agencies are trying to be more creative to

  • Beco Cabaret Gourmet Case Study

    1107 Words  | 5 Pages

    BECO Cabaret gourmet Questions & Answers 1 – When and how did the idea of creating BECO Cabaret Gourmet came about? When I met the venue that is now Bairro do Avillez and found this place I was blown-away — it's a hidden treasure. I don't think anyone imagines a place like this could possibly exist in here. The name BECO (alley) came to me almost instantly and the dinner show concept soon followed. The inspiration for the concept came from the charm, sofistication and bohemian feel of Maxim's

  • Diana Vreeland's Influence On Anna Vereland

    1156 Words  | 5 Pages

    shopping and experiencing incredible things easily accessible. She dropped out of school to experience London and the famous life she longed for. As she grew up she worked in various publications bouncing around from city to city. She wasnt editor-in-chief until 1988 after years of bouncing around various Conde Nast publications trying to salvage failing magazines. She got offered the role and was expected to raise sales as the competing magazine Elle was increasing sales while Vogue stayed stagnant. While