Customer Essays

  • Customer Influence On Customer Satisfaction

    1085 Words  | 5 Pages

    paper entitled "The Influence of Service Environments on Customer Emotion and Service Outcomes, Managing Service Quality: An International Journal” by Jiun‐Sheng Chris Lin and Haw‐Yi Liang, (2011) aims to develop and test a more comprehensive model that focuses on the relationship between the social environment (employee displayed emotion and customer climate) and the physical environment (ambient and design factors) and resulting customer emotion and service outcomes. Results show that both social

  • Satisfied Customer Importance

    3106 Words  | 13 Pages

    the importance of customers for any organization. Customers are a key to success for any organization. Organizations go great distances to create customers and then to retain them as long as possible. Satisfied customers become loyal customers thereby generating lifetime value (a total sum of series of purchases that a customer is expected to make from a business over its lifetime) for the business organizations. Both theoretical as well practical studies have revealed that customer retention and relationship

  • Impact Of Customer Service On Customer Satisfaction

    1576 Words  | 7 Pages

    impact of customer services is huge on customer satisfaction and loyalty. In order to understand these factors we need to explain the key words and their meanings. Customer satisfaction in other words emphasis on the high quality relationship with the customer, which in turn determines the satisfaction and loyalty of customer for services provider .The most important goal and objective of any organization is customer satisfaction and retention in long term attainment of the goal. Customer retention

  • Theory Of Customer Satisfaction

    1132 Words  | 5 Pages

    Customer Satisfaction Customer satisfaction is a term in marketing which refers to a measure of the degree in which a product or service that a company produce or provide meets a customer’s expectations. The more satisfied a customer is, the happier they are with the goods purchased or services obtained from the company. Customer satisfaction is influenced by some factors—sometimes even when they have no direct connection with the business. Customers can have a low level of satisfaction when they

  • Good Customer Relationships

    3411 Words  | 14 Pages

    segmentation is to retain existing customers, attract new customers with the overall goal of increased company profitability. There are number basis for segmenting a market. Demographic segmentation such as gender, age, income levels, and geographic segmentation based on location,

  • Customer Satisfaction Analysis

    1033 Words  | 5 Pages

    Dr. Qureshi Ijaz A. et.al (n.d), in the research paper, “Impact of Service and Ambiance on Customer Satisfaction and Loyalty in Restaurant Industry: An Empirical Study of Pakistan”, has given first priority to the ambience of the restaurant. From the 165 sample collected, 160 questionnaires were used for the analysis. Questionnaires were distributed to the customers of Pakistani restaurants who would come to dine. Convenience sample method was used for collecting data and the later analysis was done

  • Customer Service Benefits

    1026 Words  | 5 Pages

    (Columbus, OH) said:” we believe it is our job to respond to customers who reach out to us.” Customer service is a strategy to reach people by focusing on their expectations. Based on understanding and concentrating on customer needs, to satisfy their expectation. For example, if customer expects a quick response to inquire information and communication systems are required (Wagenheim, G. D., & Reurink, J. H. (1991)). Although each customer is unique, carry his own idea, information, responses, problem

  • Customer Satisfaction In Restaurant

    1337 Words  | 6 Pages

    Abstract Customer satisfaction shows how the customer perceives delivery of service. Customer satisfaction is a major function regarding service performance which is relative to the customer expectation. Therefore, it is critical to comprehend that how customer expectation is built in order to recognize the factors of service quality in the restaurant. Expectations differs from customer to customer, based on their knowledge and understanding of the product or service. It can be implied that the

  • B2b Customer Relationship

    785 Words  | 4 Pages

    Introduction: The management of customer relationships has become a top priority for many companies. In many competitive markets, businesses invest substantially in customer relationship management (CRM) implementation (Bohling, Bowman, Lavalle, Mittal, Narayandas, Ramaniet al., 2006). “The purpose of CRM is to efficiently and effectively increase the acquisition and retention of profitable customers by selectively initiating, building and maintaining appropriate relationships with them. Advances

  • The Importance Of Customer Retentiontion

    734 Words  | 3 Pages

    Who is a Customer? Customer can be an individual or business that purchases and consumes the goods or services produced by another business. The customer is the end goal of businesses along with the profit maximization, since it is the customer who pays for supply and creates demand. In order to attract a large customer base business will often compete through advertisements, sales offer or different marketing strategies to win the race of customer retention. Customer retention It is an activity

  • The Importance Of Customer Satisfaction

    1622 Words  | 7 Pages

    2010, customer satisfaction is a measure on the number of customers or percentage of total customers that exceeds specific satisfaction goals in terms of reported experience with a firm, its products or its services. Consumers will be satisfied with the introduction of high quality products in the market which will puts the business ahead of competition and increases the repeat purchase decisions of consumers. According to Matzlet et al. 2008 stated that many companies make use of customer satisfaction

  • Importance Of Customer Retention

    1376 Words  | 6 Pages

    CUSTOMER RETENTION Customer retention is any process that the organization undertakes to reduce the customer switching to other organization. This process starts as soon as the customer comes in contact with the organization and it continues for the entire lifetime, till there is a relationship with customer. Services and products are not only the ways through which the organization can attract new customers and retain then, the services offered by the organization to its existing customers also

  • Customer Dissatisfaction Analysis

    1222 Words  | 5 Pages

    One central issue in the hospitality industry is how to establish good relationships between customers and service providers. The success of any business establishment depends largely on the customers’ patronage of the services or goods of the said establishment. Thus, the need to make the customer appreciate the service of the establishment is of prime consideration. Ngahu (2001) stated that customer care is defined as any good service rendered to the client in the process of selling a product

  • Customer Service Problems

    1801 Words  | 8 Pages

    Reasons for Customer Service Problems In a world where the customer are becoming all powerful and ever demanding, there is increasing pressure on business managers not only to demonstrate that their activities fulfill customer expectations to the fullest but also that they continue to satisfy customers in the best possible manner. However, due to some current financial and resource constraints customer expectations may not properly be understood or measured and the organization might fail to get

  • The Importance Of Social Customer

    1725 Words  | 7 Pages

    2.3.2 Social Customer A social customer is anyone who talks about products or services, either online or offline. Compared to the social customer, the traditional customer is the one who bought products and services and made buying decisions based to a great deal or on utility and price. Such a traditional customer communicated with the companies by letters, phone calls, and occasional e-mails, if they had the facility to do that. However that type of customer changed due to a significant technological

  • Customer Loyalty Benefits

    803 Words  | 4 Pages

    PERCEIVED BENEFITS OF CUSTOMER LOYALTY PROGRAMS: VALIDATING THE SCALE IN THE INDIAN CONTEXT Rapid changes are taking place in the business environment. The competitive advantage that organizations achieved due to product differentiation no longer holds good due to a proliferation of similar looking and performing “me too” products. Most organizations today can mass customize products and services and make it very difficult for customers to distinguish between their product/ service and that of a

  • Customer Perception Theory

    2211 Words  | 9 Pages

    2.1 Perceived Value: In general, perceived value can be defined as the opinions or the views in the mindset of the customers towards products. Interestingly that those opinions seem neither related to their experiences with the products nor marketing activity (i.e. price, promotion or even market trends). According to Zeithaml (1988), who claimed that perceived values derived from customer’s judgment about the products overall superiority which may not meet their requirements in term of utility

  • Importance Of Customer Satisfaction

    2683 Words  | 11 Pages

    Customer satisfaction is the key to the success of any industry. Services that meet or go beyond the expectations of its customers attain customer satisfaction. This could be attained by understanding customer expectations as well as customer perceptions about the service. We have already seen what could be the possible customer expectations in service industry and what factors affect these expectations. Let us now look at what customer perception means and what shapes these perceptions. Customer

  • Importance Of Customer Loyalty

    1216 Words  | 5 Pages

    Customer’s loyalty Customer loyalty play a major role in every business’s success today. Customer loyalty is not only an attitudinal and behavioural tendency to favour one brand to all others. The situation will happened due to the development and modernization, advance technology, increasing in competitiveness, satisfaction with the product or service, convenience or performance, and simply familiarity or comfort with the brand. It can be seen as the main key element of customer relationship management

  • Customer Service Concept

    1035 Words  | 5 Pages

    Abstract: Customer Services concept is directly related to Travel industry because it is based on customer expenses and without the customer there is no Income. Good customer service is required at every part of travel industry as well as it is essential to the success every company either it is flight, hotel, travel agency, restaurant, etc. In the travel industry, customers today expect more than they did in the past so we must always try to continually improve level of the service to enable us