Customer Essays

  • Customer Service Benefits

    1026 Words  | 5 Pages

    (Columbus, OH) said:” we believe it is our job to respond to customers who reach out to us.” Customer service is a strategy to reach people by focusing on their expectations. Based on understanding and concentrating on customer needs, to satisfy their expectation. For example, if customer expects a quick response to inquire information and communication systems are required (Wagenheim, G. D., & Reurink, J. H. (1991)). Although each customer is unique, carry his own idea, information, responses, problem

  • Essay On Customer Service Culture

    1083 Words  | 5 Pages

    Customer service is vital for establishing and maintaining a loyal customer base. An excellent customer service culture is an essential part of a successful business or organisation. Quality products and competitive prices will take the back seat if your employees do not meet the expectations of your customers. Retaining customers will become a headache with rude and inexperienced customer service staff, ultimately leading to a drop in sales. Existing customers will take their business elsewhere

  • Chipotle: Customer Power In The Fast Food Industry

    882 Words  | 4 Pages

    Companies like Chipotle require raw material to make the products they offer to their customers. This is where supplier power is created, if a company works with multiple suppliers then their suppliers have little or no power this is because it would be unexpansive to switch suppliers. When a company works with limited suppliers they have a higher supplier power because of how expensive it would cost them to switch supplier at this point the supplier also has the power to raise prices to capture

  • Starbucks Customer Perspective Essay

    831 Words  | 4 Pages

    Customer perspective has three very important objectives to focus on which includes: Customer retention, customer satisfaction, and recruiting new customers. The first objective under Starbucks' customer perspective is to customer retention. "Customer retention is the single most important variable considering the growth of a company" (Boyce, 2015). Starbucks makes it easy for consumers to become loyal customers and remaining that way. One solution has been the creation of the Starbucks rewards

  • Customer Information System Case Study

    1022 Words  | 5 Pages

    with HP Integrity platform Business situation Prompted by steady growth and a desire to serve customers better, Enbridge Gas Distribution Inc., Canada’s largest natural gas utility, wanted to modernize its legacy Customer Information System (CIS) As the company’s revenue engine, the CIS calculates and processes customer bills. Enbridge wanted to add more functionality to the system and a richer customer relationship management (CRM) function. Making these changes on the existing IBM mainframes computer

  • Quiktrip And Customer Service Case Study

    503 Words  | 3 Pages

    tasks(D.A.W.) and customer service. Quiktrippers can be put into four distinct categories: the 100% best for Quiktrip, the customer pleaser, the D.A.W. maniac, and the slacker. They can be looked at based on their work ethic, customer satisfaction, and their D.A.W. completion. Looking at the 100% best for Quiktrip employee, they are the employee that would receive employee of the month if that was a thing. They complete D.A.W. tasks quickly without question. They love talking to customers and always try

  • Hotel Customer Relationship Management

    1522 Words  | 7 Pages

    CRM (Customer Relationship Management) The key to success is finding a way to exceed client’s expectations. So, the hotel must keep track their client’s behaviour to maintain the relationship. Previously, The hotel uses manual way to collect customer information such as personal information, their previous booking, when and how long they stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in the long term, the hotel need CRM strategy. The objective

  • Case Study Of Starbucks Customer Appeal

    735 Words  | 3 Pages

    Starbucks’ Customer Appeal 1) What can any retailer learn from this case? Starbucks provides customers with a personalized service strategy that allows them to keep their customers. The personalized service provided by Starbucks includes flexible changes of orders, personal greetings and memory customers ' favorite orders. Customer intimacy and humanization are key factors to ensure customer attractiveness. The Starbucks case study shows the importance of paying attention to customer needs. The

  • Customer Service Impact

    962 Words  | 4 Pages

    Explain the impact of customer service on the performance of the business Customer service is key to business performance. It helps business’s retain or grow existing customers and win new customers. It builds a business’s reputation and trustworthiness. It also enables a business to be more efficient by improving processes and reducing the number of problems created for customers. With the ability to quickly adapt and handle customer concerns, customer service represents an area small businesses

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies

  • Customer Service In Travel Industry Essay

    1035 Words  | 5 Pages

    Abstract: Customer Services concept is directly related to Travel industry because it is based on customer expenses and without the customer there is no Income. Good customer service is required at every part of travel industry as well as it is essential to the success every company either it is flight, hotel, travel agency, restaurant, etc. In the travel industry, customers today expect more than they did in the past so we must always try to continually improve level of the service to enable us

  • Harley Davidson: Customer Relationship Management

    1142 Words  | 5 Pages

    A) Customer relationship management (CRM): - its one of the marketing process to build a strong customer relationship and maintaining profitable relationship with customer and should be done by delivering superior customer value and satisfaction. B) Harley-Davidson, realized the best way to create long relationships with the customers was to understand them on their own terms and the way to do that it was by spends a great deal of time and money in pursuit of that goal, additional of that they

  • Abramson Customer Services Case

    930 Words  | 4 Pages

    their core competencies which is customer service. Their customer service has been able to attract and keep customers, despite their slimmer offerings. They have been able to establish loyalty among its customers, and the owner Mr. Wickersham has decided to open another store in a nearby city. Mr. Wickersham now has to figure out the more effective way to compensate the new manager, Jill Diamond. First it is essential that Jill Diamond also employs excellent customer service, which has become a part

  • Reflection On Marketing Simulation: Managing Segments And Customers

    1750 Words  | 7 Pages

    Marketing Simulation Managing Segments and Customers A Reflective Essay Debanjan Mal   As the newly appointed CEO of Minnesota Micromotors, I was responsible for designing and executing the company’s marketing strategy. This was my opportunity to integrate and apply the mantra of marketing that I have learnt during my course: “Create, communicate and deliver value to a target market at a profit”. Before I started the simulation, I needed to understand the big picture and try to figure out

  • Literature Review Of Customer Satisfaction In Restaurant Industry

    1284 Words  | 6 Pages

    1. Student details: 1.1 Name: Vaghela Deepikaben Maganbhai 1.2 Student ID:1525258 2. The programme of research 2.1 Title: To evaluate customer satisfaction in restaurant industry in India. 2.2 Research Objectives: • To explore the relationship exist among these factors, employee performance, food quality, price, physical environment and customer satisfaction with the help of literature review. • To understand this relationship we have investigate through data collection from youth in a restaurant

  • Customer Centricity At Emc Case Study

    1779 Words  | 8 Pages

    Define and map customer centricity at EMC2 to illustrate the need for customer centricity to be embedded in corporate mission and culture, people and organizational structure, and business strategies, processes and practices. Customer centricity at EMC is important because customer centricity yields better results while creating loyal customers and differentiating itself from the competition. Additionally, EMC is a very large company with large amounts of data on their customers, which gives them

  • Case Study: Improving Customer Relationships

    946 Words  | 4 Pages

    interactions with existing and potential customers, in other words, customer relationship management (CRM). According to Buttle and Maklan (2015), CRM is not only about the application of technology but also a strategy to learn more about customers’ needs and behaviors in order to acquire, retain and develop stronger relationships with them, or even to terminate the relationships when needed. CRM affects the way how a com-pany operates to improve customer service and marketing functions to market

  • Customer Relationship Management Practices In The Airline Industry

    810 Words  | 4 Pages

    Customer relationship management practices are strategies that companies use to achieve and analyze customer’s data and interactions throughout their life, with the goal of improving business relationships with customers, gain customer loyalty and help in the sales growth. Customer relationship Management systems are designed to collect information on customers across different networks through the company's website, telephone, live chat, and E-mailing, marketing and social media. Customer relationship

  • Customer Relationship Management Strategies In The Hotel Industry

    992 Words  | 4 Pages

    Customer relationship management (CRM) is one of type of enterprise systems. This system gives numerous benefit to organization. Also, CRM strategy gives benefit base on the nature of business. Usually the sector that uses CRM strategies are the industry, non-profit organizations and government institutions in order to attract their customers. The benefits such as enabling organizations to decrease the costs, increase profits and give more trust of their customers. The good CRM strategy when it

  • James Allen Customer Service Center Case Study

    1623 Words  | 7 Pages

    Improving Productivity in the James Allen Customer Service Center Introduction and Context “Lighting has an enormous effect on our physical and mental well-being” (Felderman, quoted in How Lighting..). The average American spends 47 hours per week at work (Saas), and the number of hours an employee spends at James Allen, an online diamond and jewelry retailer founded in 2001, is not far off. James Allen employees are responsible for handling all customer inquiries about potential and current orders