General Motors Essays

  • General Motors Ethical Dilemma

    957 Words  | 4 Pages

    Step by step framework: 1. Recognizing an Ethical Issue The general motors’ decision of whether to deeply resolve the ignition switch issue is damaging to the consumers of general motors cars and specifically Chevrolet Cobalt users. The choice this decision poses is between the good alternative which is giving the engineers and the specialist as much financial support as possible to fix the issue; the bad alternative which is choosing to ignore the issue due to not losing money to technical costs

  • General Motors: Case Study: General Motors

    1502 Words  | 7 Pages

    GENERAL MOTORS – CASE STUDY Name: Institution   General Motors – Case Study Introduction General Motors first opened its doors in 1908 and it was the only car manufacture in the area. General motors expanded and by 1920s it was the biggest manufacture of vehicles, this happened under the management of Alfred Salon (Hashim, 2014). Alfred Salon consistently pushed for different styles and models of car every year. At the time the company already had four different types of car models to their name

  • General Motors Vietnam Case Study

    861 Words  | 4 Pages

    1) In order to increase customer lifetime value, what is/are the possible business strategy/strategies for General Motors (GM) Vietnam? Most of the people believe, that new customer is the fundament of the profit of companies; however, indeed, the effect on revenue from the customer retention is influential, as well. In addition, the common strategy of customers acquisition costs 7 times more that actual customer retention. Customer lifetime value represents the present total amount of a customer

  • General Motors: Narrative, Performative And The Business Model

    891 Words  | 4 Pages

    If we talk about mergers in the automobile industry and more specifically about General Motors, the reasons behind any merger or acquisition are the firm’s need to increase its market share, achieve economies of scale or to expand their product range. The mergers in this industry are now usually done in order to increase the speed of the firms overall growth. General Motors have greatly benefited from this theme, as a result, extended its arms into various countries globally through continuously

  • The Competitive Advantages Of General Motors

    1121 Words  | 5 Pages

    competitive advantage and basis of General Motors till 1975. Ans: In 1908 General Motors faced a fierce completion from the Ford Motor company when he bought T model in the market and created a mass market for them. T model mainly focused on the middle class segment as a result of which the sell premium car, mainly targeted at wealthy sections of society, produced by GM motors was at stake. In order to overcome this challenge, Alfred P. Sloan CEO of general Motors devised a new strategy to compete

  • General Motors Competitive Advantage

    1120 Words  | 5 Pages

    competitive advantage and basis of General Motors till 1975. Ans: In 1908 General Motors faced a fierce completion from the Ford Motor company when he bought T model in the market and created a mass market for them. T model mainly focused on the middle class segment as a result of which the sell premium car, mainly targeted at wealthy sections of society, produced by GM motors was at stake. In order to overcome this challenge, Alfred P. Sloan CEO of general Motors devised a new strategy to compete

  • General Motors Research Analysis

    1294 Words  | 6 Pages

    as a Business Consultant officer for General Motors Corp. monitoring all activities of the company and then review them thoroughly to be able to device more cost-effective and profitable business plans for the organization. General Motors is one of the principal auto makers in the United States and across the globe marketing their automobiles and innovative style. According to “General Motors” (2014). During the earlier years General Motors only held Buick Motor Company, several years later the automaker

  • Utilitarianism Vs General Motors

    994 Words  | 4 Pages

    General Motors is a multinational company that makes and sells vehicles and its parts. In 2009 General Motors had some financial problems. The automotive company had difficulties with their finances, as a result, the company was not profitable and was leaning towards bankruptcy. The company then reached out to the government for money to help with their situation. The Bush-led government decided to use $49.5 billion of taxpayers’ money to help General Motors out. Was this the right choice for the

  • Swot Analysis Of General Motors

    870 Words  | 4 Pages

    General Motors (GM) is an American multinational company, with its headquarters in Detroit. GM deals in designing, manufacturing, marketing and the distribution of vehicles and vehicle parts. William Durant founded the company in 1908. By 1930, GM was the largest automobile manufacturer in the world, until the 2017, when Silicon Valley’s Tesla surpassed them (Reuters, 2017). Some of the brands that are under General Motors include Buick, Cadillac, Chevrolet, GMC, and Holden. Moreover, the company

  • General Motors Corporate Governance

    725 Words  | 3 Pages

    3.5.2 General Motors The GM Board in 1994 developed the General Motor’s Board Guidelines. The latter are widely viewed as seminal expression of a board’s voluntary efforts to improve its own governance. The GM Guidelines have been widely discussed and emulated, and their influence has extended well beyond the USA. They have proved to be influential sources for other guidelines and code efforts. In response to problem in the corporate performance of leading companies, the perceive lack of effective

  • General Motors: SWOT Analysis: GM

    724 Words  | 3 Pages

    S – Strengths General Motors Company’s strengths include strong brand image, a focus on safety and advanced technology, innovation in automated driving and a strong presence in the global market. GM is recognized worldwide for its major brand vehicles – Chevrolet, Cadillac, GMC and Buick. This diverse portfolio of vehicles appeals to a variety of customers and addresses a wide-range of needs for consumers. GM maintains a strong focus on its customers by investing billions of dollars in research

  • General Motors China Case Study

    797 Words  | 4 Pages

    General Motors and China’s SUV market Performance: China is the world’s largest market for the automobile industry and also the largest market for the US leader General Motors. GM is second only to the German Volkswagen in China in terms of sales volume. Thus, the stakes are high but growth is slowing down as the Chinese economy is growing at its slowest pace in two decades. General Motors offers various brands in China including Chevrolet, Buick, Cadillac, Baojun, Wuling etc. Together with its partners

  • Case Study: General Motors Company

    2272 Words  | 10 Pages

    1.0 Introduction General Motors Company (GM) is an American multinational corporation, which is also the world's largest full-line vehicle manufacturer and marketer that headquartered in Detroit, Michigan. The company designs, manufactures, markets, and distributes vehicles and vehicle components, and provides financial services. It was founded in September 16, 1908 as a holding company for McLaughlin Car Company of Canada Limited and Buick which based in Flint, Michigan. As a part of its 2009 bankruptcy

  • General Motors Oligopoly Market Structure

    1312 Words  | 6 Pages

    as a Business Consultant officer for General Motors Corp. monitoring all activities of the company and then review them thoroughly to be able to device more cost-effective and profitable business plans for the organization. General Motors is one of the principal auto makers in the United States and across the globe marketing their automobiles and innovative style. According to “General Motors” (2014). During the earlier years General Motors only held Buick Motor Company, several years later the automaker

  • Difference Between Ford And General Motors

    1095 Words  | 5 Pages

    Though the blueprint for the modern automobile was achieved in the Late 1800s Americans dominated the industry in the first half of the twentieth century. Henry ford modernize mass production actions that became standard with General Motors and Chrysler as the “Big Three” automotive companies by the 1920. September 01, 1939 world war two which lasted from 1939 to 1945, was a war fought primarily between the Axis Powers (Nazi Germany, Italy, and Japan) and the Allies (France, the United Kingdom, the

  • Gm General Motors Case Study

    2483 Words  | 10 Pages

    Better known as GM General Motors Company, designed to create, sell, and sell car parts and vehicle distribution and financial services is an American multinational companies headquartered in Detroit. Alpheon, Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun, Jie Fang, UzDaewoo: General Motors to produce vehicles in 37 countries under your brand. 20% interest in General Motors and GM Korea IMM 77% interest. And Shanghai GM, Industrial and Commercial Bank of China and in

  • William C. Durant's Case Of General Motors

    961 Words  | 4 Pages

    and established General Motors on September 16, 1908. “At inception, GM held only the Buick Motor Company but within years acquired more than 20 companies, which included Oldsmobile, Chevrolet, Cadillac, and Oakland, known today as Pontiac” (General Motors, 2015). At this stage, GM was not a centrally unified company; Durant kept wheeling and dealing, while allowing the companies to compete with each other with only the slightest level of oversight. As President of General Motors in 1923, Alfred

  • Strategy Analysis: A Strategic Analysis Of General Motors

    969 Words  | 4 Pages

    General Motors, or simply GM, as known to many, is a 50+ billion dollar corporation which touches virtually every major country around the globe, and then some (Barra, 2017). Primarily, GM is a dominant automobile producer which has a rich American history which dates back over a century. Chiefly, the purpose of this written paper is to compose a strategic analysis of General Motors. A strategic analysis such as this will help the consumers of GM better understand what really goes into their purchase

  • Case Study General Motors: Packard Electric Division

    775 Words  | 4 Pages

    General Motors: Packard Electric Division Marcelo Grant Mattiussi Southern States University BU-502 Applied Business Research and Communication Skills Dr. Peggy Bilbruck August 11, 2015 Abstract Analyzing this case study about General Motors: Packard Electric Division, I could check all the options that Mr. David Schramm was submitted to accept the use of this new product called RIM grommet, which was found as the better option to be used in the cars produced by General Motors

  • Case Study: General Motors And China's SUV Market

    797 Words  | 4 Pages

    General Motors and China’s SUV market Performance: China is the world’s largest market for the automobile industry and also the largest market for the US leader General Motors. GM is second only to the German Volkswagen in China in terms of sales volume. Thus, the stakes are high but growth is slowing down as the Chinese economy is growing at its slowest pace in two decades. General Motors offers various brands in China including Chevrolet, Buick, Cadillac, Baojun, Wuling etc. Together with its partners