Rhetorical analysis (Apple's Envelope advertisement) Apple's "Envelope" advertisement is a 40-second commercial video; it talks mainly about the advent of the New MacBook Air, which is a slim laptop that Apple started to manufacture in 2008. (You Tube) This advertisement, which was produced by Steve Jobs, the previous CEO of Apple Company, was released on November 15, 2008. (Stern) The ad's synopsis was that a human's hand opens a manila envelope that contains a tiny paper cut out of a laptop, and