AI writing tools have been among the most popular ever since the launch of language model artificial intelligence, along with their associated chatbots. With written content permeating just about every aspect of human life, it comes as no surprise that LLMs in general, and AI writing, in particular, have risen to such prominence. Among the most popular AI-aided writing platforms is Jasper.ai, which shot to fame soon after its launch in February 2021. The successes of ChatGPT and other chatbots further propelled the prospects for AI writing and content creation, and Jasper AI was quick to make the best of increased demand. Primarily aimed at content creators, marketers, and social media campaigners, Jasper AI has become a go-to solution for copywriting tasks and their automation. A combination of modern natural language processing capabilities in addition to a focus on content flow and accurate grammar has defined the firm’s AI writing tool thus far.
Jasper was initially named “Jarvis” after the famed AI from Marvel’s Iron Man franchise; however, fearing copyright clashes, the firm was quick to rebrand and reposition itself in the market. Jasper AI’s writing services, while primarily aimed at content marketers and creators have still proven to be useful to other users that have utilized these technologies for purposes such as personal blogging and AI essay writing. Tools like Jasper, among others, were also sources for much concern surrounding academic integrity in educational circles, given that they’re able to completely automate the process of writing content. The subsequent portions of this article explore Jasper.ai’s capabilities and tools.
A Peek into Jasper AI’s Features: AI Copywriting and More
Jasper offers several intuitive features not found in other chatbots and AI writing platforms.
Jasper provides users with the ability to extensively customize their writing and build a complete brand identity around it. This feature especially sets apart Jasper AI from other competitors and goes beyond tools like ChatGPT and Bard in this case. The unique copywriting tools enable the AI platform to be programmed with unique company or brand memories that provide consistency of both tone and information across different forms of content. Jasper enables distinct voices within the brand to allow users the benefits of creating multiple writing personalities and enhancing the overall process of producing content. Moreover, it also serves to emulate the natural differences in human writing styles. The machine learning protocols deployed in Jasper’s AI writing services promote better performance across a range of written content. This includes social media posts, blogs, advertisements, marketing material, video scripts, company bios, and even product descriptions. Tools like Jasper AI are especially useful for e-commerce platforms that require consistent content production to keep their offerings updated with apt descriptions and information.
Users are capable of feeding “knowledge assets” into their Jasper writing tool to enable the AI model to remain aware of points that pertain to the user’s brand. The number of knowledge assets a user can add depends on the different payment tiers offered by Jasper AI. The basic “Creator” plan comes with the ability to add 50 knowledge assets and is priced at $39 a month, whereas the “Teams” plan costs $99 a month with over 150 knowledge assets, the broader “Business” plan is based on variable pricing and allows users to connect APIs to their Jasper model. Apart from creating varied brand voices and content, users can also deploy Jasper to generate content ideas and create content plans for their brand. Aside from seamless access and content creation, Jasper is also popular due to its affordability and precision. Despite its benefits, however, content creators and writers will have to scan through its content for potential mistakes and tendencies such as hallucination.
The Technology behind Jasper’s AI Copywriting
AI copywriting has been revolutionized by Jasper’s offerings that include the creation of a brand identity.
Jasper AI is built based on a hybrid language model. Much like counterparts such as YouChat, Jasper’s interface is supported by several language models including OpenAI’s GPT series, Google’s PaLM models, Anthropic’s Claude, and Cohere’s language models. It brings together learnings from chatbots such as ChatGPT and Bard to create a unique, writing-oriented chatbot that can aid creators’ AI writing efforts. Apart from these datasets, Jasper AI’s model also draws extensively from information surrounding search engine optimization, language technicalities, and grammar. The processor functions to provide a natural flow of language. This is also why Jasper is capable of providing multiple voices for users to bring in a sufficient degree of variance in the content to emulate multiple content creators.
Jasper AI’s writing tool is also capable of producing written material in over 30 languages including English, Spanish, French, German, Portuguese, Japanese, and more. Apart from the knowledge-base feature, it also offers users multiple templates to adopt and base their content on, streamlining their content creation process. Given Jasper AI’s success, the parent firm also launched Jasper Chat—a language model chatbot capable of conversing with users and providing them with information. The generative AI chatbot allows content marketers and users to chat and draw information about relevant topics and projects while working on the Jasper AI platform. Apart from the chatbot, Jasper also offers a browser extension.
Jasper.ai, Other Tools, and the Future of AI Writing
Jasper is growing consistently and is bound to further optimize its existing tools to cater to more writing-centric use cases.
Jasper AI brought about a revolutionary change to copywriting and content marketing that has streamlined the process while also maximizing the output for several brands and individual creators. The company has steadily witnessed growth in its paid users and is also looking forward to expanding its current capabilities. That being said, AI writing still remains ridden with considerable controversy, with many being suspicious of AI-generated content. However, the phenomenon has caught on and is here to stay. The concerns among the academic community are especially pronounced, given the potential impact on learning and facets of education such as critical thinking. The adoption of tools such as Jasper AI must be limited to commercial purposes while maintaining a close watch on the impact it has on students and academics. While AI writing might have several economic implications, its impact on education must not be taken for granted and must be regulated accordingly.
FAQs
1. Is Jasper AI free?
Though Jasper AI provides a free trial for new users, it lasts only for 7 days. Jasper offers paid subscriptions in three tiers that are billed monthly. The Creator plan is priced at $39, while the Teams plan costs $99. Lastly, the Business plan is user-specific and depends on the extent of the firm’s requirements.
2. What is Jasper AI used for?
Jasper AI is used for creating marketing copy and brand-focused written content. It can be used to write blogs, social media posts, content for marketing campaigns, product descriptions, company bios, and more.
3. How does Jasper AI work?
Jasper AI’s language model integrates the best from other LLMs such as OpenAI’s GPT series, Google’s PaLM models, Cohere models, and Anthropic’s Claude. In addition, it also integrates search engine optimization features, advanced human language, and grammar to refine the content it produces.