Modern day America is an economic superpower. However, one and a half centuries ago, this was not the case. In the late 1800’s there was a large boom in terms of population and industrialization in the United States. From this stemmed many new technological innovations, innovations which could be applied to the creation of alluring products for the masses. This led to the rise of a prominent American consumer culture, which was a driving force in the great economic growth of the Gilded Age. During this time period, rapid expansion westward, centered around railroads (the total length of which doubled between 1865 and 1873) helped to expand markets and transport materials. Furthermore, there was no shortage of materials to transport and process. For example, the United States was producing four times as much crude iron as Britain by the year 1900. Due to this …show more content…
To get a glimpse into the effectiveness of advertisements during this period, one can inspect the brilliant advertising campaigns targeted at middle class women. The women were taking care of the home and would thus be most interested in many of the new household items for sale. The advertisements were meant to have consumers associate emotions and ideals with products. For example, The Kellogg Brothers and Charles Post both succeeded in making the American public associate cereal with healthy eating, and thus cereal became a staple of American eating (Eversole). In summary, there was a cyclical relationship between industrialization, innovation and consumer culture. Each of these aspects of the Gilded Age elevated the prominence of every other. Without the consumer culture, there would not have been nearly enough money being spent on the new products to justify inventing or producing more. The rise of consumer culture played an important role in the enormous economic boom of the Gilded Age, as it provided the demand for
“Much of the blame heaped on the captains of industry in the late 19th century is unwarranted.” (Document F). The Gilded Age was a time where the U.S. economy grew very quickly and rapidly, due to the inventive minds and entrepreneurs of that time; but it has different perspectives of opinions in history today. This era led the U.S. to its state and place in the present world, thanks to its important contributors, (who are involved in the main debate of whether they were robber barons, unethical men who yearn for money, or captains of industry, leaders who add positive ideas and methods to benefit their country.) The industrial leaders of the Gilded Age are captains of industry, worthy of some gratitude and credit for how our society’s structure
From the beginnings of America, consumerism was a positive force for change in terms of political, cultural and geographical developments.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
Transcontinental Railroad Tera Richardson, 4336787 History 102 B008 Sum 17 Professor Traci Sumner American Military University July 22, 2017 Abstract The transcontinental railroad was one of the biggest advocates for the industrial economy and westward expansion. The railroads could transfer goods and people across the country with ease, and quickly. While some bad came from this miraculous progression, such as the panic of 1873 and a yellow fever epidemic, the good outweighed the bad as it enabled the United States to fulfill its Manifest Destiny through westward expansion.
America was left with an enormous problem after the civil war, thousands of unskilled people. But, through strategic decisions this would lead to tremendous industrial growth. Industrialization grew rapidly during the period of 1860-1900 as a result of a verity of factors .Technological advancements, monopolies, and political assistance would all contribute in making America one of the leading global powers.
Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.
In both the early and late 19th century there were a lot of things that contributed to the growth of America. Economically, during this point in time there was extreme growth. Up to the end of the Civil war, the way people went about life was about to change even more than what has already changed in the last fifty years. Post-Civil war, over 4 million slaves were freed. They migrated and assimilated towards the pacific coast and towards northern states.
1920s Advertising During the 1920s, advertisement started to increase and expand. Many ideas and tactics were used to lure the attention of the consumers. After World War I, America started to grow with a stable and growing economy. This flourishment made many American's live out the 1920s in prosperity.
During the “Gilded Age”, America made numerous improvements to the functions and development of society. This was a time of renaissance in the United States, shortly after leaving a state of depression caused by the civil war and the reconstruction of our nation from World War I. We made break thorough advancements and improvements that allowed us to be where we are today. The “Gilded Age” was pivotal to the growth of our nation as a whole and led us to be as developed as we are. The three most important improvements to America through the “Gilded Age” were industrialization, transportation, and the appearance of wealth.
This essay will examine the reasons why historians have called “The Gilded Age” to the era between 1877 and 1900, in which poverty, massive immigration, racism and corruption were the base metal of a nation that was gilded with industrialization and sudden wealth in order to make it look perfect with a shine finish. During the XIX century, United States suffered an important economic growth that took place after the civil war and the reconstruction era. The end of the war had a very decisive influence in the industrial development of the nation, giving a strong boost to it, causing a strong demand for many goods and a vertical rise in prices. The progress of American industry has had its repercussions to this day.
The industrial revolution brought many great inventions and innovations into the world, especially to America, the new world. The United States had many resources available and more importantly for Americans could utilize them for the nations gain. Many businessmen took advantage of this opportunity by building up their businesses and wealth to a standard that many people still look to as a standard of greatness. Many historians have their take on how the men of the industrial revolution changed not only America, but the rest of the world as well. Authors, Charles Morris, Matthew Josephson, and James Nuechterlein point out to historians that the world is full of many different angles and ideas that one can view regarding the Robber Barons or the successful men of the industrial revolution.
In turn, railroad companies spent large sums of money purchasing railroad supplies. The cycle of employing large numbers of workers, building the railroads, and spending large sums of money stimulated extraordinary growth in the economy. In addition, railroads caused the remarkable growth of nationwide marketing in America in the late 19th century. Railroads allowed mail-order
The Market Revolution generated a drastic change in the United States economy and altered gender barriers while at the same time accomplishing this in a provocative manner. This economic boom occurred around the first half of the 19th Century. The economic boom was achieved by inventions such as a transcontinental railroad system which resulted in a better transportation system which improved trade and the cotton gin which sped up the rate of removing seeds from cotton fiber. However like what the great Hugo said, “The brutalities of progress are called revolutions. When they are over we realize this: that the human race has been roughly handled, but that it has advanced”.
The decade between 1890 and 1900 expressed a crucial time in the United States of America’s history. Many people experienced struggles throughout this time while others prospered. Mark Twain suggested that despite the significant achievements of the United States, Americans experienced poverty. This statement is an accurate description of the lively hood people experienced in their daily lives during the Gilded Age whether it was positive or negative. Many people during this time period focused on the positive outcomes that resulted from the Gilded Age such as new inventions, the gospel of wealth, additions of land to the country, urbanization, and middle-class improvements.
The first way that the economy was impacted was that with the ease and efficiency of the railroads, they created a large demand for goods and labor because they needed a lot of people to help build the railroads and also needed a large quantity of steel for the rails and wood for the railroad ties. Secondly the railroads created a huge national market because of the simplicity of delivering goods from place to place. The railroads helped the people in even the most rural place prosper with the cost efficient transportation of the trains. From 1830 to 1861, the United States laid aproximately 30,000 miles of railroad track, which led to an increase in demand for coal which was used to produce iron for the