Why Is Advertising Important In The 1920s

The white slavery epidemic can be traced back to the time period; the 1920s was a period of evolution for the typical woman, where the response was the flapper; a “...tomboyish and flamboyant [female]: [with] short bobbed hair; knee-length, fringed skirts; long, draping necklaces; and rolled stockings” and also it was stated in the same article that “...few women actually fit this image, it was used widely in journalism and advertising to represent the rebelliousness of the period” (Culture in the 1920s: Loosening Social Structure). The image of the new woman, the flapper, was just as manipulated by the press as it was for white slavery. The flapper was described to be more promiscuous, and to have more sexual freedom than before, having the ability to show kees which was frowned upon before. This freedom for women was shocking to all of the traditionalist thinkers at the time; they were unable to allow women to have all the liberty that they had, so in turn, “...rumors, taken as truth, that women were being forced into prostitution...The plague of "white slavery" was on everyone 's minds. Muckraking journalists fueled the hysteria with sensationalized stories of innocent girls kidnapped off the streets by foreigners, drugged, smuggled across the country and forced to work in brothels” (The Long, Colorful History of the Mann

The 1920s represented the post-suffrage era when women made drastic social and cultural changes that affected the American women way of life. Women began to seek more rightsand equal representation through changes in social values. However, women still observed their primary responsibility for caring for the household; and also depended on men for monetary support (Martin, 1926). The essay brings into perspective, various transformations that took place in the 1920s, resulting in the diversion of the traditional norms.

Roland Marchand synopsis of advertising in the 1920’s is an invasive look into the subject matter of advertising.He contributes a lot of the success of the advertisement of this era to the new found characteristics of advertising becoming more humanised and psychological than in the past.This new ideology would have a profound effect on consumer and change the way advertising would be done from that point on. As mentioned in chapter 6 Big Business wasn 't frowned upon like it was before World War 1 so the market was ripe for the taking as new light has shined on the companies.so advertisers would start to use a technique where they would display a consumer in a personal dilemma. Then long and behold the Product or advertiser would guide consumer

The 1920s was an era in American history where many cultural trends began to emerge in American society that we would consider pop culture and the American economy was in good shape. For example, the 1920s was an era when the government had taken a backseat to the economy and adopt a laissez-faire approach to it. People during this time was tired of progressive reforms and their country trying to interfere in world affairs, so they adopt a policy of isolationism in world affairs and stop demanding for progressive change in their society from their

(1) This inspired an era of social and political progression regarding women and their role in society. According to an encyclopedia.com article, titled “Flappers”, “No decade in recent history has seen as much change in the status and style of women as the 1920s” The 1920’s, sometimes termed the Roaring Twenties, was an era of progression, specifically in the area of women’s rights (1). Women now had the opportunity to hold political office, be financially self sufficient, and live independently of men. These women, however, did not achieve this equality with ease. With suffrage attained, women now faced new obstacles. The most prevalent issue facing women during this time was the existing social discrimination. Women were still expected to live in conformity with their traditional roles in society, despite the new legal progression. Though women legally had the same freedoms and opportunities as men, the reality of the situation was very different. Discrimination towards women continued long after their suffrage was achieved. In response to this social unfairness, a new group of women developed, termed the Flapper

The Declaration of Independence of 1776 asserted that all men are created equal and are endowed with certain unalienable rights among which are life, liberty, and the pursuit of happiness. However, the exhaustion of farm land by poor agricultural planning and the introduction of the assembly line reversed the flow in the 1920s. They helped to turn the migration of the people back to the city. Many farmers returned to the cities to work for such leaders of industry as Ford and Rockefeller. The American Dream indicated not about a better life but about wealth. Historians called the 1920s, roughly the period between the end of World War I and the Great Stock Market Crash of 1929, as the Roaring Twenties or a period of remarkable changes. Over half of all Americans resided in cities and the growing affordability of the automobile forced people to be a lot active. While the decade was known as the era of jazz and flapper fashions, a lot of domains still remained quite conservative. In the novels of Hemingway, Fitzgerald, and Stein, the 1920s were also the time of deep disillusionment, the era of the lost generation. Drawing upon my knowledge of the 1920s, I would evaluate the validity of this stereotype by historical

A truly unique American mass culture saw its creation in the 1920’s where radio shows and movies could be shared all over the country and more Americans were living in cities than ever before. The creation of mass culture in America could be seen as a side effect of all of these new technologies and societal differences that took place in the 20s. Time space compression also had a large effect on mass culture as well. In the 20s because of the creation of new technologies. people could now communicate throughout the country and develop their own similar culture. Whereas in other time periods different areas and states within the same country would have different cultures and slang. In the 20s with the creation of a mass culture in America

The 1920s in America was described as the land of golden opportunities. It was referred to as the ‘Roaring Twenties’ because the name suggested a time of uncontrolled fun, and leading economy. In 1926 the government proclaimed that the standard of living was in what was known as a booming economy. The 1920s highlighted the era’s artistic, cultural, and social energy. During the 1920s normalcy came back to politics after the wake of overexcited emotional patriotism after WWI. During this time jazz music flourished, the flapper dress redefined the contemporary woman, and Art Deco climaxed. Economically the 1920s saw the extraordinary industrial growth, increased consumer desires and demands, and a major change in culture and lifestyle. The Medias

One notable, positive aspect of the 1920s was its booming economy. In a period known as bull market, the economy was booming and stock market trading increased, the economy flourished. Installment buying allowing Americans to buy more even if they didn’t have all the money. This helped the economy prosper throughout most of the 1920s. An important factor contributing to this economic was the automobile industry. As shown in Document 9, a graph from the Historical Statistics of the United States, the mass production of automobiles led to millions of people across the country buying automobiles. Automobiles gave people the opportunity to travel and go further from their homes within a short

It was also a time of new inventions. The most significant was the automobile. The automobile in particular revolutionized the way that American youth socialized, bestowing youth both “mobility and privacy” (How the Youth Culture of the 1920s Reinvigorated America). Youth were able to get out of the house away from the older generation. Dating became popular. Mobility brought access to movies and media which influenced attitudes, dress, and fostered the idea of

The 1920s were the first years of the new, modern America, with a growing consumer society and new ideas and rules. America saw many changes throughout this decade, including but not limited to social, economic and political changes. Throughout this time, new values were made with the growth of new forms of entertainment and education. After the Progressive Era, the ideas of political figures changed with a new focus on conservative politics and less labor issues. With the new ability for people to buy other products than basic needs, their money went to new inventions, causing new industries to grow.

With the dawn of the automobile and the age of consumers the economy in the 1920s was about to boom. Branding and marketing became huge in the 1920s and everyone was spending. Everyone wanted to have the latest thing, people began to compete with

The end of World War I was difficult for everyone. Debt, unemployment, shortages, etc. plagued the United States. The 1920s, or Roaring Twenties, brought a lot of good economic, political, and social changes.

In the 1920’s an uncountable number of inventions were introduced into society that sprung the nation during its time. Society faced only a over all increase in every way possible. Many inventions were introduced during the 1920’s like the lie detector test, the radio station, and the invention of television.

The level of influence a time period has on a country is defined by its political, economic, and social change. The 1920s was one of the most influential decades in the history of the United States. Corrupt politicians, tax cuts for the rich and new opportunities for women signify the influence of the Roaring 20s.